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Show Princess Grace and Prince Rainier walk happily down church steps after their wedding. J. i I Ever)bcds crazy about D&JX. . . r the new Spray Air Freshener New DAZY pnr Air Freshener gives your home that wonderful fresh air fragrance. . And DAZY is instant No unsightly slow- -, ' '"') c V ;: ' working wide1? o safe even PS DAZY is DAZY. air And with child can freshen (a DAZY saves you money. Costs" lots fcss non-inflamma- bb United Press wicks or throw-awa- y bombs. Only 49c with reuseablc sprayer at your grocery, drug or hardware store. Made than dust-catchi- ng lfca-- ..... m Wm by the makers of Drano and Windcx. rf j f r - ' -.. : YnI ft 71 V war a. t cfgTY l Wt DAZY, t a T TII2 U::iTH pcnioDic w ' STATES. '''' ' ' i" BY ERNEST W. MANDEYILLE o? corjTi:::rjTAL map fRACi VI ury t.1 a Z3 I A&a b net. r.tni sarins it frn..cs mrtrwl p:!n rx fciichs i crsinpSt relief freni it cs 3 in JA Supreme Achievement Beautiful Map Making 1 a far aaaty kaaja, aaea, if WaU Uaa Ua- J- 11 UmIIPianalla aaaara faat, II aaHrawMfc mm l.aif al1Tv?ba'talaaZrt 1 t IM ttaai Just "TO MAP if h m am WtAUTIFinU" far aaakaa aaw ta tow. fev lit Ml iMa mw Mt MM M Ml "wwit" It M iTir aakar M IN) TMaMaU arkca lev Utoarr, Senate at Ha 1 , aaaat a ha H aJgha Mi i.Mal at aaialiaai. It la a Idrra'a taaaa, aatf raa wU akat iaJariraSi MatMaaa araav ta air awr ataaa aaaaBta)B : ortLY$1.00 "as?)'" y C.O.D. flftt (tmcUtt fymtnt wtlk MM MaT 44rtt. 8tif9C-tU- ' B rr m fvcranlee!. R j? A D 1H R L jpL YlN, E ?) tCOKVINa III No. 4kMM Ara CMuo I, IU. NA R R XJTsTT V sleeper mar much-publiciz- ed riage proved something businessmen and fathers knew all along that there's gold in weddings as well as "something borrowed and something blue." As soon as the engagement ring goes on daughter's finger, the chain reaction starts. Father's blood pressure goes up, his bankroll goes down, and cash registers jingle a tune. merry Where does the money come from? Well with Kelly and Rainier, does it matter? But 'for the average family without films, bricks, or stamps to sell, it comes from the hard-earn-ed savings of Dad. For a middle-incofather, the cost of marrying off a daughter runs two to three thousand dollars, one or two ulcers, and two or three friends alienated by his puzzled me tas I kixly's fm Ma aaly ta m pssTsriaisa aa tun aa..4 It aaj..Ma MtaljIlaflMMrii Mabvaaataat, tC.at.iai ..WAV i .JfJ-- Ij B II frowns and worried behavior. Daughter's trousseau usually accounts for a third of his cash outlay, while the wedding reception easily runs six or seven hundred dollars. The rest of the money goes for such "incidentals" as invitations, photographs, music at the church, Father's electrocardiograms, flowers, extra help, bridesmaids' gifts, and aspirins, ice packs, and other remedies for Daddy's headaches. If Father is in an upper-incobracket, his expenses will be proportionately higher. me "X Say his daughter has an afternoon reception with dancing, canapes, and cocktails for 150 guests at a swank hoteL He can expect a tab for $1,500, and twice that much if it's luncheon reception. After the reception, the airlines, steamship companies, railroads, and resort hotels take up the One airline serving Bermuda estimates 25 percent of its passengers are honeymooners. After the honeymoon, the bride turns her attention to furnishing her new home or apartment, and a whole new manner of spending her money or Father's opens wide. Merchants have not exactly been blind to this, and many have set up special departments catering to brides. More than 25 years ago, Marshall Field's in Chicago established their Bridal Services, which will not only outfit the brfde and plan the wedding, but will also frost the cake. Today, more than 200 department stores have bridal sections, and there are ten times that many specialty shops devoted a wedding-business-cyc- le. exclusively to. the wedding business. One large store has the slogan, "We'll supply a bride everything but the man and we're working on that problem." If they ever solve it, you may be sure Daddy w will have another wedding bill: one commission, payable to the store. son-in-la- |
