| OCR Text |
Show The Daily Utah Chronicle COMMUNITY Christy Karras, Feature Editor: c.karraschronicle.utah.edu 8 - The Daily Utah Chronicle amount of time a story spend more time story than they Tyler Towers Chronicle Feature Writer -- UESDy, JANUARY 19, 1999 cliche might carry an different meaning than when it was originally coined. Newspapers are up competition against from television to be the primary source of news and, consequently, per capita newspaper circulation is down. Some think the presses will stop one day. Is it possible that the venerable "Fourth Estate" is fading out of the news media family portrait? Opinions vary, but many experts answer that question with an emphatic "no." While today's society does call for faster forms of communication, a common feeling is that there will always be a need for a newspaper. The Newspaper Agency Corporation, which is responsible for the distribution of Salt Lake City's two daily newspapers, the Dcserct News and The Salt Lake Tribune, report that circulation has grown by i or 2 percent every year for the past seven years. While the circulation growth has not kept up with population growth, employees at NAC remain positive about the future of newspapers. "Despite the numbers, studies indicate that newspapers are read by an average of one person outside of the family that subscribes to the newspaper, thus increasing the readership substantially. While the numbers say newspapers are not keeping up with population growth, they may be keeping up after all," David Woolston, circulation marketing manager of NAC, said. In his opinion, broadcast news people arc very limited in the This ever-increasi- PSr KosjfJt fern . a. FSIfP iinimumi nJMitHH fell . . . . Kevin Bergeson Chronicle Columnist Guest Writer: Mister Thrifty over finances Disagreements cause of can you prevent the money bug from infecting your marital joy? The answer, my friend, is to assume a stance of obsessive, uncompromising frugality, and dogmatically demand that your partner do the same. This isn't about budgeting and financial health. This is about scrutinizing every last tiny expenditure with the microscope of love. Tough love, that is. Always ask: Is there some way the need supplied by this purchase could be filled for free, or failing that, a couple of cents cheaper, if we just swallowed a bit of pride, spent a bit more time, made an extra stop, I yN r if a. they can take to and, often, they building up to the do presenting it. on the other hand, Newspapers, have the space available to "adequately cover the news," he said. He qualifies this by saying that news is never going to be perfect, unbiased truth, since it is being told through the eyes of the reporter. Because of this, he says, print journalism maintains a distinct advantage over broadcast journalism. "With all of the stories and editorials that run in a newspaper about journalism in society. "Newspapers are not proving that they are vital to people's lives," Evans said. She relates how growing up in Idaho, it was almost mandatory that she read a newspaper. In her opinion, young people today who have access to many forms of news are not feeling the need to take time to read newspapers. "We live in a more visually oriented generation with television, and young people no longer have to get their news through reading," she "We live in a more visually ori- the prominent position that Woolston says they will. Studies at the national level reveal a readership trend that substantiates Evans' claims. According to the Audit Bureau of Circulations, 78 percent of adults read at least one newspaper a week in 1970. But, by the mid 1990s, that number had dropped to 60 percent. Why the drop? According to NAC research in Utah, the biggest reason people give for not reading a newspaper is lack of time. Surprisingly, the biggest factor for a recent small drop in local newspaper readership has been the reconstruction project. "Many people have developed a feeling of being hurried lately, due and therefore they say do to not have time to sit and read a paper," said Woolston. Despite their hectic schedules, a good number of University of Utah students find time to read the newspaper. Exact percentages are not available, but most students interviewed reported reading at least one newspaper a week. Joy Reyneke, a Political Science major, reads one or more papers a day present Stop the presses!! January 20, 1998 Wednesday, ented generation with television, and young people no longer have to get their news through reading. DeAnn Evans the same event, it is possible to see the issue from different angles, whereas broadcasters only have time to present a story one way," Woolston said. In his words, "newspapers are still the largest disseminators of information and will remain such." Not everyone shares his optimism. DeAnn Evans agrees with Woolston but thinks that newspapers need to do more to let the public realize the importance of print said. Even though, according to Evans, newspapers will always have a place in people's lives, they may not hold Mister Thrifty's Guide to Romanc did a little pilfering? True, some spouses may object to being asked to spend several hours a week playing with coupons vouchers, UPC symbols and the like. They may object to never having napkins in the house that don't d have logos on them. They may object to waiting in the car as you drive them to seven different grocery outlets in a row so you can use each establishment's coupons to optimize your shopping dollar. They may whine that proofs-of-pur-chas- e, fast-foo- "other people's husbands don't squabble with cashiers to save three cents." They may complain that "other couples eat out at places other than St. Vincent's." To these profligate wastrels and scattergoods, I say: Dogmatic insistence on fastidious little measures is the glue money-savin- g that holds a relationship together. Sure, you're yelling at each other, and she's calling you an "unbelievably closcfisted packrat," and crying that she's "sick to death of your petty little economies," and the neighbors are complaining about the noise and infrastructure damage, but you're communicating, doggone it, and that's what's d important. Parsimony goes hand-in-han- with matrimony, as always say. To benefit I marriages every- will share some money-savin- g strategies I've found helpful. If you've got an eye for thrift, you've probably already incorporated these dos and don'ts into your daily habits. where, I Principle 1: DO demand that your partner like you cut out, save, annotate and catalog all UPC symbols and proofs-of-purcha- se from all pack aging on all friends who live near var- products conin sumed, case of any ious key gas stations throughout future money- - saving which offers - may involve them. Principle 2: DO a special drawer in your kitchen just for ketchup and sauce packets d filched from restaurants, as well as little salt and pepper have fast-foo- packets from plane flights. Principle 3: DON'T buy napkins, toilet paper, condiments, saltine crackers, plastic utensils or anything else you can stock up on for free through incremental accretion. Principle 4: DO build a strategic network of frugal like-mind- ed the valley, and have them all m- jf - monitor price-lev- el aany fluctua- - tions, to be reported via promptly each morning at 7, so you can plan your commute to take advantage of the best deal. Principle 5: DO use the weekly Fred Meyer coupons offering sharply reduced prices on a few limited items, like $1 for a gallon of milk. Sure, it's just to get you into the store, and that's why the coupons say "limit one per customer," but you can beat them at see THRifTY, page 10 |
