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Show Holley Auto Awarded Bid For Highway Partol Cars Holley Auto Co. of American The majority of the vehicles will be white in color, however there are a few with other Fork was awarded the contract to provide up to 140 Pontiacs for the ' Utah Highway Patrol. Harold Holley, owner, said his firm was one of twenty who submitted bids for the vehicles. The contract will total about of a million dollars if all 140 vehicles are taken. Mr. Holley said 80 of the cars are to be delivered by the end of January. 1976, with the first 30 to be ready by November 30 of this year. colors. Mr. Holley said this is the first time the firm has bid on Utah Highway Patrol cars and he is various automobiles submiting bids. The bids were opened on tober 8 at the Utah State Oc- Building Industry Could Be Crippled If Bill Passes, Association Says The last thing construction trades unions need is more power, a witness for the National Association of Manufacturers has told the House Education and Labor Committee's labormanagement relations subcommittee. H R. 5900. the bill under consideration, would give these said. Homer Johnson, District Sales Manager for the Pontiac Molor Division, added "this is a tremendous undertaking for a dealer in a city of this size and we are glad to see Holley Auto Mi Advertising view Board to determine if older people are Bernard Nash "portrayed fair- ly and realistically in national much of which advertising," reaches the public via television commercials. NARB is a trade organization whose primary function is to serve as a conscience to the advertising industry and, when it comes to the portrayal of older in TV commercials, people Madison Avenue's conscience certainly needs to be pricked! To appreciate the potential impact of this study, think of the television screen as a mirror which, beyond reflecting the world as it is, has the power to influence the way we view the world, the way the world sees us, and even how we perceive ourselves through the fictional , projected primarily in dramas and commercials. For instance, if the public sees older people on TV doing nothimages ing but sitting passively in rocking chairs, it is going to begin to think of older people as being passive no matter how active they may really be. And, older people may also come to believe this about themselves and perhaps even become passive. In Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf )f Jf Jf Jf Jf Jf Jf "Your seams this way. the fantasy projected in TV dramas an J commercials can actually influence reality. In a report released earlier this year on the role of women in advertising, NARB warned that "advertising, in selling a product, often sells a supplementary image as well. Sometimes . . . that image is negative and depreciatory. Unfortunately, such images may be accepted as true to life by many men, women and children, especially when they reinforce stereotypes of a time gone by. Seen in this light, advertising must be regarded as one of the forces molding society." Perhaps it's just my eternal optimism, but the situation at least, as far as some TV commercials are concerned seems to be improving a little. Where once commercials featured nothing but young faces creating the misleading impression that they were just about the only consumers in the world older people are finally beginning to be seen again. While not exactly senior citizens, they're at least well over 40. with "To do commercials older people as the voices of experience," one ad executive told The New York Times, "is realistic and makes perfectly good sense." However, this could be just a temporary trend, so it is hoped the NARB study will serve to ensure the continued presence of older people in commercials. Among the questions for which it is seeking answers are these: "Are older people portrayed in advertising in a stereotyped manner? Are older persons excluded from ads for products they use? What is advertising's Re- Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf John Haws Mi Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf f f f Jf Jf f Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf With Determination To To Jf uphold Constitutional Principles. suppor Law & Order against Evils how prevailing. make the Best Possible use of your Tax $$$'s. make Lehi the best family centered community in the state. jf jf jf jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf Jf active viewer." However, frank Price, presithe largdent of Universal-TV- , est producer of video series fare, responded by predicting that "one of these days people over 50 are going to rise up and say 'Wait a minute, what about us?'" Perhaps that time has already come, and maybe just maybe the NARB study will provide the key to unlocking the closed minds of television programmers. f f 'Because We Care You Should Core; (Mr. Nash is the executive dinont, rector oj the partisan National Retired Teachers Association and American Association of Retired Persons.) jf non-profi- tmz jf w riwyi CMIVC Eddy's Hamburger or Hot Dog WOUI1CII TQf WITy Paid Political Advertising choice Doz. Pound .59' Buns S69 r Eddy's Reg. $1.29 Fudge Stripe or Choc. Grahams Double Pak Pizza Mix . . . . $1I 09 Bleach Gallon Purex 63' Table Fresh Produce 79' Cookies 3 for Libby's $ Vienna Sausage Texas Pink 2 I Yellow Dry .V.f P vniuns ,bs- - 29' 25 lb. 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Marvin Antonowsky, an NBC-Tvice president, was also quoted in the Times as explaining: "You don't want 80 percent of your audience over 50. You don't have westerns for the same reason you don't put quiz shows in prime time they don't appeal to the most economically responsibility toward older people and toward their changing (Afo Lf'ZJ TOOT Wendell Skinner Jf roles in today's society?" Max Ways, the retired editor of Fortune magazine, who is chairing the study panel, is interested in older people's reactions to the way they're portrayed or not portrayed in TV commercials. Letters should be sent to him in care of Advertising and Older Persons Panel, NARB. 850 Third Avenue, New York, N.Y. 10022. Unfortunately, the NARB study will not be dealing with TV programming from which the preferences and sensibilities of older people are being virtually excluded. Although some TV series characters most notably Dr. Marcus Welby and private eye Barnaby Jones are themselves senior citizens, and many others are well into middle age, little emphasis is given to the types of shows older viewers ... Jf f are crooked" Are Elderly Portrayed Realistically? National Jf f Prime Time: the It's a known fact that many race horses are not allowed to eat the day before the races. With bettors, it's the day after. Jf Jf Jf receive the bid." He said the bidding was "very competitive with dealers from For better or worse and why does it always seem to turn out to be the latter? another TV season is upon us, bringing with it the usual array of "new" series, soap operas and, of course, commercials. So, what else is new? What's new this year and of particular importance to us is the study being undertaken by at Jf "This shows the dealerships in towns of this size can compete with those that do volume business in the larger cities." he By Bernard E. Nash Taft-Hartl- Jf Jf Jf Jf Jf Jf Jf Jf award of the bid." The vehicles are Pontiac Catalinas and are especially constructed for police work with heavy duty components including the 455 cubic inch engine, special cooling system, heavy duty suspension and special tires which are certified for high performance. tral employer with the intention of getting him to pressure the primary employer to give in to union demands. tor or subcontractor operates Mr. Markowitz said that present law permits picketing in primary dispute situations but recognizes that secondary boycotts coerce neutral employers, who have no stake in the dispute. In a secondary boycott, as he explained, a union strikes or pickets a neu nt picket-ing'V-th- THURSDAY OCTOBER 16. 1975 Jf "happy to have gotten the three-quarte- rs union's "a virtual strangle hold" on our largest industry. Michael Markowitz, NAM' director of labormanagement relations, testified. Its passage, he said, would represent "a step backward in the efforts of Congress, the National La THE LFH FREE PRESS bor Relations Board and the courts "to maintain sound, balanced and rational relations." The bill would exempt building trades unions from the secondary boycott provisions of the Act. It would permit "common situs is, picketing by employes at construction sites where more than one contrac- - 69 Fresh Frozen Red Whole or Half Pound Salmon $149 More People Than Ever Are Shopping price bros. 12 WEST MAIN - mm LEHI, UTAH Compare our Food Prices and Save. Price Effective Thursday Friday Saturday . at . Jf |