OCR Text |
Show 16 Hilltop Times April 13, 1995 Communication, culture keys to organizational change by Gerald L. Yearsley Quality Air Force Office Chaos and quality are not controversial terms, but complementary concepts, sharing a holistic approach to understanding organizational cultures, seeking themes and patterns rather than isolated causes, focusing on direction and vision instead of tight control, allowing initiative and decentralizing information. There is no doubt that we live in a world shrunken by technology's unsettling impact, a world in which we face the challenges of downsizing, a world of merging and g, unprecedented uncertainty that chal- lenges Air Force leaders to achieve extraordinary responsiveness, pursue innovation, achieve flexibility through empowerment, and embrace change while implementing quality. There is no doubt that Air Force leaders face the challenge of changing the Air Force structure while sustain- ing deterrence, providing versatile combat capability in a likely lethal environment, supplying rapid global mobility, controlling air and space and sharing knowledge and experience with U.S. counterparts in the newly democratic states. Chaos is descriptive of the dynamics of a system. It denotes a type of possible behavior of a system. Dynamic systems differ from one another in the way they change with time. In such systems the whole does not equal the sum of the parts and synergistic interactions may lead to disproportionally large output behavior. In both wartime and peacetime. Air Force organizations, like most organi o zations, are dynamic and constantly changing due to technology, internal network changes, and external organizational changes. As such, organizational theorists suggest that organizations do not lend themselves to linear analysis. Why? One reason is that communication and culture are the vehicles through which reality is con- o oQiP DOMED mm sM BBSS WILL IT STOP? Check Out The Competition Complete Satellite System With Dish, Receiver & Complete Electronics BASIC PACK A & E ESPN 1 TBS CNBC TNT TNN CNN Headline Lifetime Scl CMT A&E CMT ESPN TBS CNBC TNT TNN CNN History Net. ESPN TBS CNBC TNT TNN CNN History Net. Headline Nickelodeon Game Show Channel Headline Lifetime Nickelodeon Game Show Channel ESPN 2 Family Channel Bravo Cartoon Net. Equipment All Fullview Couple wins Hawaii trip at Maui Ma dness party Elden Bodily, a member of the Officers' Club, won a trip to Hawaii as part of the customer appreciation program sponsored by the Officers and Enlisted Clubs. Hubert Merry, Frank Wells, Nancy Preece and Fuller Crocker won $250 club bucks. John Petrulions and James Huffman won $150 club bucks and Susan Maynard and Andrew ..... c. vlOO club bucks. Each club began "Operation Appreciation" with a Maui Madness Kick-of- f Party with fun, food and door prizes. Music was provided by Spar-que- e and Wally Cleaver and the Beavers, two local bands. "Club bucks" is money that can be spent at the clubs. The grand prize was courtesy of Scheduled Airline Ticket Office. American Airlines and Outrigger Hotels Hawaii. -- HBO-Ea- VH1 MTV & Fox Bravo Sci Fi Fox Discovery Cartoon Net. Discovery TCM -- 38 a 20 a day st West HB0 WPIX WGN AMC ESPN 2 Family -- a day A C. -- Showtime & West Showtime 2 East USA KTLA Channel Fl Discovery O USA KTLA VH1 MTV WPIX AMC TCM Scl Fi Fox 13 DELUXE SYSTEM A&E Lifetime WGN WGN AMC TCM Elden Bodily (right) won a trip for two. tv, WHERE PACK i 9Af SCrt $TI w, ...Even More? ECONOMY 1 KB (HUMS stituted in organizational life. It is a widely held belief among communication scholars that communication is the organizing element within organizations. Communication underlies most organization processes, contributes to both the development and the enactment of structures, and is shaped by a number of organizational and individual characteristics, including size, department, autonomy and upward aspirations. Without communication, organizing could not occur. In like manner, organizational cultures must be examined through a perspective that conceptualizes organizations as socially constructed, investigates the symbolic nature of management, and focuses on processes that occur across levels of analysis. Linear analysis of organizational cultures does not approach sharing of meanings, norms and values; the emphasizing of people, ideas and action; or the focusing on processes rather than goals. As we strive for quality in Air Force organizations by decentralizing information, exploiting opportunities, pursuing change and communicating vision, we must remember that for change to occur, it must meet the organization's internal demands for coherence and the external requirements of the environment. 3LHD & West HBO 3 Movie Channel East Movie Channel West Cinamax East & West Cinamax 2 day O.A.C. Equipment Included O.A.C. Equipment Included Systems Include Over 100 Free Audio & Video Channels, More Than 2.000 Hours Of Free Programming Each Week A Basic Installation! Now Ask Yourself... VJHV REMIT VI 1661 Washington Blvd. Ogden 392-125- Mon. 9 Fri 10 AM Sat. 10 AM 1078 ( - W. Th. 30 PM PM S I AISLE?! Riverdale Rd. Riverdale rty. Cfum Mon. set-1- ) 393-- 1 259 Fri. 10 AM PM AM M PM For help with hazardous call Ext. 7-31- 24. waste, |