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Show Page A10 Thursday, February 18, 1982 The Newspaper r TO Potato John's at the Resort Center presents Aloha Fridays Ge5 in Hawaiin Attire will get pitchers for $2. 75 Wahinni's in proper Island style dress will get free set-ups all night plus a color slide show of Fiji, Tahiti, Hawaii windsurfing and more Many Mahalo's Island sweet and sour Pupu's available ManrkeitnDllaice 0 000 0 0000 0 ooooo lllllllllllllll iiii:i:imii!i:y- llllllllJv Jana and Gary Cole put their dough into cookies Presidents weekend special Saturday and Sunday Breakfast 7:30 a.m.-11:00 a.m. Quiche Lorraine $2.60 Lunch andMunchies 11:00 - dosing by Susan Dudley If your idea of a cookie baker is that of a slightly rotund grandmother type, then think again. Jana Cole, whose shop The Cookie Bear opened last week in the Park City Village, is a petite businesswoman who believes be-lieves cookies, skiers and Alpine Slide enthusiasts add up to a potentially profitable business venture. A former school teacher and ski instructor, Ms. Cole needed a new career direction direc-tion after the birth of her son, Jason, in September of 1979. "I knew that being a mother and wife would not satisfy my professional needs," she explained when asked about the transition from mother to entrepreneur. entrepre-neur. "I'd been a Park City school teacher for five years and a speech therapist for Summit County Developmental Develop-mental Disabilities, Inc., for a year and a half; but after Jason was born, I wanted something that would allow me the freedom to enjoy being a mother but would also give me an outlet for my creative energy." How she got from there to a cookie shop at the base of the Park City Ski Area is a combination of her own culinary talent and what she and husband Gary considered con-sidered a viable business opportunity. "We aren't just sure how the idea for a cookie shop first came to us," say the Coles, who have lived in Park City for nine years. "Gary was in Colorado skiing when he learned about the success of the cookie shop in Vail. At about the same time, I was baking cookies to raise money for the Kimball Art Guild. That combination led us to a cookie shop in Park City," she said. Mr. Cole is project coordinator coor-dinator for the Village development, devel-opment, so the decision to open their business at the base of the ski resort was a natural choice. "A cookie shop needs people traffic to be successful," success-ful," Ms. Cole said. "I believe that the skiers in winter and the slide riders in summer will give me the customers I need. Plus, as the Village project is developed, devel-oped, the additional draw of other commercial ventures and the ice rink will bring more and more people to the area. Once Ms. Cole decided that a cookie shop was what she wanted, she began the long process of compiling information infor-mation about other cookie stores, evaluating space and equipment needs and estimating esti-mating the potential market, cost of her product and capital needs. "We traveled from Salt Lake City to San Diego to San Francisco and Vail looking at cookie shops," she recalled. "I also ordered a manual on how to start a cookie business, but it wasn't as helpful as visiting other shops and talking to their managers." Ms. Cole also contacted a Salt Lake City resiauram and equipment dealer. "They were very helpful. In return for buying equipment from them they agreed to design the shop for me. Since I'd never done anything like this before, their offer was especially helpful." 1 tf A ? "'-v "Let's see are they raisins or are they chocolate chip?" Mary Cole, Gary's sister, ponders classic cookie-eater's dilemma. In the midst of all this research, Ms. Cole was also busy developing the recipes for the cookies she would sell. "I'd start with a basic cookie recipe then experiment experi-ment with different ingredients in-gredients until I had the taste I wanted," she explained. ex-plained. The result was the five cookies her shop features: chocolate chip with nuts, with nuts ("Tastes like a chocolate-chip macaroon," she savs), a chocolate-chin- . . , ff ; - - : ii. , ncr - - " " - ""'"-v ?:tdfc yx i : , liltlt I ' - '''1 m afcn -ill ii X" n ifiutH .'.t.a i i.v.fJ s r.) i n f.K'f-i f 'Mite .,-' j -W.iisti. .? . UT .)H.ir.iH .,iri;.)( ..f.)(K nJ'0 )'4-Ji Qy,iflf, , ., , , "j, oatmeal cookie for no-nut eaters, an oatmeal raisin with nuts and a honey-whole wheat flour-sunflower-seed speciality. For the early morning crowd, a homemade raisin-cinnamon raisin-cinnamon roll is on the menu. Once Ms. Cole knew what kinds of cookies to sell, had secured the shop space and determined equipment needs, it was time to look for financing. "I knew when I decided to open a shop that it would have to be a low-overhead, low-capital undertaking," she recalled. "I considered a franchise operation but decided de-cided against it, since I really felt the cookie shop was something I could do myself. So, I borrowed the money to get started from -Gary." In addition to serving as financial backer, Mr. Cole also acted as liaison between his wife and the contractors working on the building. "That way I was able to put more time into developing recipes and selecting equipment equip-ment and determining a pricing structure," Ms. Cole said. That last item was the toughest. "I want to be as cheap as possible, giving my customers a decent buy, but not knowing how much business to expect made it difficult to decide on a price," she said. Her decision was to sell the cookies at $3.50 ner pound or 35 cents to 45 cents each, depending on size. Soft drinks, coffee, tea, milk and other beverages are 40 cents to 60 cents each. "I'll be at the shop every morning at 6:30 a.m. to make the cinnamon rolls and mix the cookie batters. This winter, we'll be open from 8:30 a.m. to 5 p.m. Sunday through Saturday, except for the first two weeks, when we'll wait until 9:00 a.m. to open. We will bake cookies as we need them so we can offer fresh cookies throughout through-out the day," she said. How much money does Ms. Cole expect to make? "Other cookie shops in similar situations report $50 to $2,000 per day so I really don't know what to exDect. I'll just have to wait and see," she concluded. The cookie Bear is located in the Park City Village Loft Condominium Building. So, if cookies make your mouth water, walk down the right side of the Park City Ski Area's ticket building and look for The Cookie Bear on your right as you enter the new section. h "Scrumptious! But I think I need to sample 15 or 16 more just to make sure." Since Kara Reid, above, is Jana's sister, sampling is all in the family. Approved 12 unit condominium complex adjacent to Park City Resort For information call Gary Knudson 649-9313 or 1-531-7317 LETTERHEADS BUSINESS CARDS FLYERS BROCHURES FORMS POSTERS ADVERTISING PMT VV E DO ESETTING DESIGN BUSINESS CARDS BROCHURES FORMS FLYERS LETTERHEADS POSTERS ADVERTISING LABELS LOGOS MAILERS PMTS TYPESETTING DESIGN BROCn DESIC R I N T I N Gil fERS G LETTERHEADS BUSINESS CARDS FLYcRS BROCHURES FORMS POSTERS ADVERTISING LABELS LOGOS MAILERS PMTS TYPESETTING DESIGN FLYERS BROCHURE 6 4 9 - 9 0 7 4. ERHEADS POSTERS MAILERS PMTS ADVERTISING DESIGN LOCOS LABELS TYPESETTING |