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Show ChamberBureau plans new membership drive The Newspaper Thursday, February 4, 1982 Page A13 "Leave the advertising to us." That could easily be the motto of Park City's promotional organization that carries the rather cum-berson cum-berson title of the Park City Area Chamber of CommerceConvention Commer-ceConvention and Visitors Bureau, or, the PCACCCVB, or simply, the Bureau. In any case, the organization is starting a membership campaign next week to re-enlist old members mem-bers and sign up new ones from the area business community. The Bureau's basic premise, according to Executive Director Debbie Symonds, is that everybody's combined dollars go further than anybody's individual ones. That concept also was the rationale behind the recent merger wherein two Whadd'ya Einow? by Kick Brough CHEAP SHOT OF THE WEEK: If the groundhog leaves his burrow on Park Avenue and sees his shadow, does that mean it will be six more weeks before the road is repaired? We were reading a book review in the Sunday paper something about the wealthy Dodge family and the reviewer made a passing reference to some currently favorite spots for the rich jet-set "Deer Valley, Gourda, Rodeo Boulevard and the like." Sounds more and more like this area is becoming one of those posh playgrounds where the elite meet to eat. It won't be long before the glamorous life here is sensationalized all out of proportion. Will Rosemary Rogers write a torrid novel set in Park Meadows? If Elvis had lived, would he be starring in movies like "Viva Park City" and "Snyderville Summer"? Sum-mer"? Occasionally, you forget there's a real world out there, and you think constantly in terms of Park City. Over the weekend, we kept hearing people as they buzzed, "Have you heard? Dozier's been found alive!" and our first reaction was, "Gee! We didn't even know the principal had been kidnapped!" kid-napped!" Of course, we were confusing Jack Dozier of Park City High School with the American general William Dozier, who had been abducted in Italy. It was confusing at first. (Were the Red Brigades seeking an extra ski afternoon, or more unexcused absences?) But we're happy to see Gen. Dozier reunited with his family, and we hope this doesn't give the seniors any bright ideas. The U.S. Film & Video Festival managed to involve almost everyone from City Manager Arlene Loble (she just wanted to see "High Noon") to the movie-fatigued souls who are still staring at falling snowflakes outside their windows in the belief that it's some kind of 3-D flick. The low point of the festival came with the appearance of a character who said he was from the Nafhnal Enquirer,, Reportedly, he approached a festival officiaJduring a party and offered to pay her off if she would hurl a glass of wine at a celebrity for the camera's benefit. The high point came from movies like "Gates of Heaven", the film that uses its pet-cemetery setting to comment on Middle America. A lot of critics commented, with some condescension, con-descension, about the silly people displayed in this movie and their absurdpathetic rhetoric. Well, film critics can't talk! They're capable of generating some of the flakiest ideas in the continental U.S. At every film festival, there is at least one character wandering around who sounds like an est graduate cramming for finals. Anyway, there's no space to mention all the great volunteers volun-teers at the festival. But we should thank the festival director, direc-tor, Susan Barrell, film coordinator Lory Smith, video coordinator coor-dinator June Fenn, and especially Teri Gomes, Katharine Janka, and Nancy Borgenicht, who pampered the press during the festivities. You'll be glad to hear that the festival staff is recovering nicely. They're taking liquids and soft foods, can walk around a bit each day, and are able to communicate in simple sentences sen-tences like, "Is it soup yet?", and "Tell me about the rabbits. George." The U.S. Festival, is all about films that are made in challenging, unconventional ways. Most people don't know, however, that the recent repaving of Park Avenue was influenced in-fluenced by much the same philosophy . The Newspaper talked to Corky Trujillo. avant-garde road engineer and a leader in the "Independent Asphalt" movement. He said that his goal is to defy "normal commercial expectations" of what a road should be. "If you pave a road in a straight line, motorists think they should be able to drive over it in a straight line," he said. 'I want to get away from that kind of attitude." The result, he said, is a road that "seeks many different levels." The driver expects a normal residential street, he said, but instead, his senses are raised to a height of existential awareness of danger what the Spanish call "El Momento de Muerte con Datsun". Trujillo who said his style was inspired by minefield exercises he'd undergone in army basic training, asserted he was allowing the motorist his own freedom. "Instead of imposing my reality on the driver, he is free to seek his own reality, whether it be a busted axle, a near-collision near-collision with a grader, or a sideswipe at a picket fence." separate outfits the Chamber Cham-ber of Commerce and the Convention and Visitors Bureau became the PCACCCVB. And it appears to be functioning, after the first month, with a synergetic effect. The new organization is doing everything the two old ones did separately acting as a liaison with government offices on everything that affects af-fects business, from bus service ser-vice to snow removal, and promoting Park City as a year-round resort. A bonus effect, Symonds said, is a new burst of energy from the seven-member, all-female all-female staff, soon to increase in-crease to eight. On Monday, staff members mem-bers will begin hand-delivering, hand-delivering, to new businesses in town, and mailing to the current membership, mem-bership, the message that a combined effort toward promotion and advertising will buy the business owner more for his money than the same amount he would spend individually. In the first place, Symonds said, you have to get people to Park City before they can spend their bucks in lodges, restaurants and retail stores. That's the Bureau's promotional objective to apread the word both statewide and nationally that Park City is the place to come, both summer and winter. win-ter. It does that through all manner of media advertisingmagazine, adver-tisingmagazine, newspaper, news-paper, television and even billboards. In the second place, the Bureau's official guide to businesses and services lists only dues-paying members. Nonmembers can buy advertising ad-vertising space in the publication, but it's cheaper to buy a membership, Symonds pointed out. The Chamber of Commerce Commer-ce function of the Bureau is . headed by Tina Lewis, community affairs directoralso direc-toralso a member of the Park City Council. Signage 13 -car pile-up closes highway and roads as well as buses and snow removal are among the bureau's area of concern, and business persons per-sons can expect to have their needs represented. All members receive a bimonthly bi-monthly newsletter and a quarterly data sheet. Funding-wise, the Bureau is in good shape but could use more. It's hoping to raise $70,000 in dues this month that will go toward the total administrative costs of $124,000. Another $40,000 will come from the city as the Bureau's portion of funds from fees paid by time-share owners who don't pay the transient room tax. As of the merger last December, the combined Chamber-Bureau began receiving 75 percent of the income from the three-percent three-percent transient room tax levied on all lodging occupied oc-cupied less than 30 days. That amount, allocated from the county, will total $146,000 this year and is specifically earmarked, according to state law, for promotional activities. Dues for membership in the Bureau are based on an escalating scale starting at $150 for smaller business. Utah Highway 224 between Kimball Junction and Old Ranch Road was closed for more than two hours Sunday afternoon while wreckers cleared the debris from a 13-car 13-car pile-up. According to Utah Highway High-way Patrolman Richard Henning, two persons were treated for minor injuries at the Park City Health Clinic. Henning said that blowing snow had reduced visibility to near zero when a car driven by a Texas man was hit head on by a pick-up truck which then left the scene. Eleven other vehicles were involved in a chain reaction re-action following the original collision. According to Henning, damage to the vehicles was estimated at more than $25,000. The road was reopened about 5 p.m. Henning said no one was cited in the pile-up. r EBusiness Briefs Jack Roberts, president of the ParkWest Ski Resort, said Tuesday that Dick Frost, vice-president of mar-ketinghaS; mar-ketinghaS; cutback on the time he will be spending with the company. "He will be devoting more time to personal and real estate ventures," Roberts said. "He is going to be spending a limited amount of time working with Park- West. His duties are going to be primarily assumed by Pete Park." According to Roberts, Frost has been associated with ParkWest since before it first opened for the 1967-68 season. "It is only with great personal trauma on my behalf that this situation has occurred." he said. AUTHENTIC MEXICAN CUISINE Monday-Friday 11:30-2:30 5:00-10:00 Weekends 12:00-10:00 is 1 u H30 MAIN STREET 649-6900 The best person to see about your HEALTH INSURANCE may be your car, home and life agent! See or call: Max O. Vierig 1700 Park Avenue (Mt. Air Mall) 649-9161 Monday-Friday 9-5 Like a good neighbor, State Farm is there. STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY Home Office: Bloomington, Illinois STATE FARM 2J INSURANCE Ski areas are assessed on the basis of lift capacity and larger retail businesses on the number of employees. Businesses also pay license licen-se fees to the city, but no portion por-tion of those fees go to the Bureau, so business owners aren't being taxed twice for membership. The only city funds turned over to the Bureau come from the time-share time-share fees. Symonds said they're introducing in-troducing a new category of associate member this year in an attempt to attract businesses, such as builders and subcontractors, who derive income from Park City but are located elsewhere. CHAPEL FEllovffSHrp A Non-Denominational, Bible Centered, Christian Church Sun. Morn. 9:30 a.m. Other services call 649-8301 MEETING AT Prospector Square Conference Center Park City, Utah We can write your life story before it unfolds Farmers offers a flexible new way of looking at life insurance-called Your Life Story. With protection designed de-signed for each chapter of your life. When you marry, have children, or retire, our Alpha Al-pha Insurance Plan allows you to increase, decrease or keep your coverage lev-eaiour lev-eaiour .needs demand. OH me today to learn about Alpha, Farmers flexible life insurance plan and our fast, fair, friendly service. Judy M.Kimball, Agent 202 Silver King BankBldg Park City, Utah 649-8656 Farmers New World Lite Insurance Co Mercer Island WA Restaurant Seafood Beef Prime rib, seafood, steaks and oyster bar. Serving dinner nightly from 5:00 At the Resort 649-7778 Underground parking. 9 CALENDAR 4 THURSDAY Supper at the Senior Citizens' Center, 5 p.m. Park City Council, regular meeting, Memorial Building, 5 p.m. 5 FRIDAY Basketball : Park City at North Summit, 5:45 and7:30p.m. 6 SATURDAY Sid's Teleniark Race, Snowbird, 10a.m. lleber Creeper Snow Fun Luncheon Safari, Heber, 1 p.m. Repertory Dance Theatre at Prospector Square Theatre, 8 p.m. 7 SUNDAY Heber Creeper Snow Fun Luncheon Safari, Heber, 1 p.m. Leslie Appling art show opens at the Kimball Art Center, reception from 3 p.m. to 5 p.m. Georgopoulos acrylic exhibit opens at the Kimball Art Center, reception from 3 p.m. to 5 p.m. 8 MONDAY Planning workshop with DowningLeach consultants on new construction in the HCB district, Marsac School ,9a.m. Town Race, Park City Ski Area, 9:30a.m. Planning workshop with DowningLeach consultants on new construction in the HR district, Marsac School, 2 p.m. Supper at the Senior Citizens' Center, 5 p.m. Basketball: Park City Bums vs. L 4 S. Enterprises Amazons, Valley Junior High, 6 p.m. Parks Master Plan Workshop with Gage Davis Associates, Marsac School, 6:30 p.m. Recreation League Basketball, Carl Winters Middle School, 6:30p.m. Comprehensive Plan meeting with Gage Davis Associates, Marsac School, 8 p.m. Memorial Building, 9 a.m. to noon, 1 to 4 p.m. Planning workshop with DowningLeach consultants on renovation in the HCB District, Marsac School, 9a.m. Summit County Commission, regular meeting, Summit County Courthouse, Coalville, 10a.m. Comprehensive Plan meeting with Gage Davis Associates, Marsac School, 1 p.m. Planning workshop with DowningLeach consultants on renovation in the HR district, Marsac School, 2 p.m. Open Volleyball, Park City High School, 6:30 to9:30p.m. Public participation workshop on Historic District planning process, Marsac School, 7 p m. Summit County Planning Commission, regular meeting. Summit County Courthouse, 7:30p.m. 10 9 TUESDAY Motor vehicle reuislralion. WEDNESDAY Recreation League Basketball, Carl Winters Middle School, 6:30 p.m. Park City Planning Commission, regular meeting, Marsac School, 7 p.m. 3 |