Show I f e fI the j D Kiln i r t n II D h r tr C I Ih r l lo ID o iff FROM 1 I he r t r Vi Vif f I nJ r L iV i I V a i il J IJ I I R RI I I II i j t 1 I 0 15 I Ij j c 1 IESt RE THAT SPREADS DS I A XMAS SPIRIT f z If it were said that refinement and culture g Belonged wholly to the East Ea t I C jJ A And n d in no sense were a part of 0 f the t I W cst I tj Men would express themselves in In wrath f f 4 Then there would follow flitting fh pictures W e J Of gentle women of laughing children of worthy wort Jj e I II fj I Of churches of schools of bIg hig business places r 1 Cf Of mines mine of manufacturing I f i J Evidences of advancement everywhere i ij j II J And a determined calm would the strong faces fa eJ T t St f jf 5 is not worthy the ire Jt it arouses a V V F I A d I 2 il 2 W rere er it t said of the stores t res o of the West Vest M t t I They re not abreast of the Times r vt i l 1 Thousands ot women thinking of ot 3 o l I g Would VV express themselves in in no mild terms II Thoughts would include e the coming oming of f Christmas Christma L t The store resplendent in holiday attire lf ir o If A unique Christmas Ch store r dI dIV V Of crowds clerks J l s U surging ot busy husy fl Jk Wi j jt rt fi Beautiful Bea goods everywhere tJ Jt f J i t 4 f li Ot at the fair tair prices It IJ fi ir t 7 f JI The perfect system 1 1 f h q The delight ot trading there j t L LT CI The T he W wholesome h 0 1 csome spirit that t I is manlIest manifest r lt T I Ik k ih it iti The cheeriness ess the warmth the aI i i i 1 ilU TI i i i i i i jf The store that somehow strikes the chord t l And A d makes k teel I satisfied f d 4 f e jJ n ma es one tee so Ie VS v vAnd D Ci And women knowing and feeling these t I S s t tt t t G Would simply say Nonsense t y I j Hlf i i f 1 r 1 l i t Jr 5 YES IT IS THE 7 I 1 1 3 1 I f FOREMOST v vv v CHRISTMAS STORE 1 1 1 1 lAID BECAUSE Nearly a dozen doze and a half h f representatives t semiannually wend their way to the New York TV I V markets market some to Europe to select goods and r novelties v BECAUSE The standard of the tore store inspires confidence dence the assurance of quality ot at goods and jut just i iLI treatment tD r LI j BECAUSE The ice is efficient jt service sc is aisles f i extensive extensive varieties varieties in in all an assortments J I BECAUSE Every price is reasonable i IIi I AND BECAUSE OF THESE DOMINANT J T 1 i t PRINCIPLES rien Company has h s for tor forged ged ahead with mighty strides and outclassed all a l n other t r department stores in the intermountain west rest I 1 I m i tJI Li I 1 t U it i J l j 0 Ji a IIa II fH Y n f j c c i ij J f 7 1 wre i 1 t ti I i 1 I i l iJ i t h i c z t ti A i ri |