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Show Sat/Sun/Mon/Tues, January 25-28, 2014 A-9 The Park Record Mary Jane's displays new product Mirabella boot accessories available on Main By ALEXANDRIA GONZÁLEZ The Park Record Two years ago, Tina Betrus had a sleepover for one of her four daughters. Before bedtime, they piled their shearling boots in the foyer, and Betrus said she had a difficult time discerning which boots were whose. The next night, her youngest wanted to wear her shearling boots, which were not in good condition she said, with a dress. Her husband made her change into shoes that were not suitable for the cold weather. Continued From A-8 Farasha thinks global Utah, so the company is based in Park City where they live full-time. When they are not traveling the world, Wright said she is making calls to try and showcase different designers. She has found that Utah can be a tough sell but thinks Continued From A-8 Women's group gives back Executive Director of the Legal Aid Society of Salt Lake. For Girls on the Run, the funding translates to 25 full scholarships for underserved That was the inspiration for Mirabella. Betrus said she entered her craft room, hot glued together some fabric and created a patterned cover for her daughters' shearling boots, an accessory that could fix both problems, fashion and function. "It was designed with a certain goal in mind, for every girl and every woman to be an individual, but at the same time, be on point with fashion and be in the mold of what we consider trends," Betrus said. Lori Harris, the owner of the Mary Jane's boutique on Main Street, said Betrus contacted her and asked if Betrus could display and sell her designs during the Sundance Film Festival. "She thought Sundance would be a great time to promote her product, and she knew we sold all sorts of boots," Harris said. "I had not heard about Mirabella, so I looked into the product. While it originated as a design for shearling boots, they can be used for lots of other kinds of boots as well." Harris said they came to an agreement during the film festival, and customers have been buying the product in great numbers. Mary Jane's had sold out of half the product she supplied as of Thursday, according to Betrus. She said her target demographic ranges from teenagers to women in their 30s and 40s, which made Mary Jane's the perfect spot for her product. "The reason I picked Mirabella as the name is because it means ‘be beautiful,' so I spell it ‘be beyoutiful,' to stress that young women should feel empowered by being themselves," Betrus said. The accessories are reversible, and Betrus said one side is "safe" while the other is "funky." They are sold in two styles: "skinnies" and "slouchies." The skinnies are tighter for the shaft of the boot while the slouchies more closely resemble leg warmers. "Something you don't see a lot of are accessories for shoes, so I liked that [the product] was something unique and different," Harris said. "So far there has been a positive response, and it has been a really good experience." Mirabella products can be found online at www.mirabella. com or on Facebook, Twitter, Instagram, Pinterest and YouTube. They also have a Sundance promotion that will extend past Sunday, which is a free Mirabella Girl Gift Pack with any online purchase using the promotion code: PARK CITY. that people underestimate the talent that can be found here. It isn't until she tells people that Park City is home to the Sundance Film Festival that they come around, she said, and although she wishes Utah were recognized on its own without the festival, she is grateful to offer an outlet for those in the state that cherish novel designs. "We did a pop-up in New York City when I first started, but New York is so infiltrated with boutiques and there is so much going on that it is hard to compete," Wright said. "In a resort town like Park City, there is that demographic that appreciates it and is looking for something different." Farasha also hosts ongoing events that are detailed on the official website, and Wright said they are currently planning a beauty event for Valentine's Day as well as an event in partnership with the American Heart Association for National Wear Red Day, on Feb. 7. "The main focus of Farasha, though, is establishing pop-up boutiques on a national scale and eventually internationally," Wright said. "We like to represent emerging designers from different countries, but we do represent local talent and hope to continue to do so." Continued From A-7 girls at Title I schools. The program combines a new pair of running shoes with afterschool training leading up to a 5K in June, creating opportunities for personal growth, strong female role modeling, and enhanced self-esteem. Similarly, the grant awarded to Women of the World will have an immediate impact, funding a computer workstation and services teaching refugee women how to translate their unique skills into a resume and conduct a job search, supporting one of the organization's focuses of financial empowerment for more than 300 refugee women from all over the world. Membership is inclusive for women of all ages and incomes with a $250 annual donation or a $50 annual donation for girls under 18. Women can become Lifetime Members through a one-time gift of $1,000 to the endowment fund. Public and corporate donations are welcome. For more information, go to www.utahcf.org, call 801.559.3005, or email Community Foundation of Utah Executive Director, Fraser Nelson at fraser@utahcf.org. 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