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Show THE PARK RECORD Business. www.parkrecord.com WED/THURS/FRI, AUGUST 11-13,2004 Briefs Shindig Marketing paves way for 16 Make-A-Wish kids to see Olympics The Resort Center Merchants Association at Park City Mountain resort is scheduled to meet today, Aug. 11, from 9 to 10 a.m. in the Squaw Valley Room in The Lodge at Mountain Village. ,n h In addition to reports from the lodging, restaurant and retail industries and the Park City Chamber/Bureau, topics at the meeting include kiosks, brochures and activity center racks, summer business and an update and plans for next year's construction. A resort representative will go over parking restrictions for the upcoming Mustang Club event, details on the Quick START program and an update of plans for 2005. Wendi Rivas of the Chamber/Bureau will talk about international travel. . Friends of Animals seeks help The Summit County Friends of Animals seeks help on Saturday, Aug. 14 and Sunday, Aug. 15 to move Furburbia to its new location within the Tanger Outlet Center. The Art of Wine opens The Art of Wine, specializing in distinctive accessories for wine, spirits and cigars, weekly wine tasting classes and fine cigars, recently opened in the Dans Food shopping center, located at 1400 Snow Creek Drive. t, through Saturday from 10 a.m.-6 p.m. and Sunday from i0a.m.-2p.m. For more information, call 655-WINE (9463). . / BUSINESS EDITOR: Monlka Guendner 649-9014 ext 110 business@parkrecord.com Park City company helps kids head to Athens Resort merchants to meet • B-7 By MO1MIKA GUENDNER Of the Record staff The 2004 Summer Olympic Games in Athens will be the crowning experience for many athletes competing against their peers from around the world. For 16 children with life-threatening illnesses, it will be the event of their lifetimes too; they were granted their one wish to attend the Games through the Make-A-Wish Foundation International. Shindig Marketing & Events, a Park City-based company, is the glue that made the fulfillment of those wishes possible. "The children are visited by wish granters; they're asked what their one heartfelt wish would be and these children said,: 'I want to attend the Summer Olympics in Greece.* The minute they make that request, that's when the action starts to make those wishes come true." said Anna Mann, spokeswoman for the foundation. Tamara Castellano, president and founder of Shindig, donated the time of her company to organize, manage and seek donations for airfare, hotel accommodations and event tickets for the 16 kids and their families - almost 50 people who will experience the Olympics in the next two weeks. "All the work that Tamara and Shindig Marketing has put into it is a huge undertaking," said Mann. "It requires a lot of emails and lots of phone calls and Tamara has been key in all that. She really has helped us pull together a lot." Make-A-Wish approached Castellano in February for assistance with ticket donations. As other requests for help with transportation and hotels started to trickle in, the professional event planner and sports marketer decided it would be easier to take over most aspects of the trip. It was only in the last three months, however, that most of the details were finalized, making the project an especially challenging one for the small company. Adding another layer of difficulty to the project were the many different domestic Make-A-Wish chapters, as well as chapters in Canada. Austria and the United Kingdom that Castellano worked with to get the necessary information on the families, and the chapter in Greece, which coordinated the hospital and ground transportation aspects of the trip. Castellano is no stranger to the Olympics: she worked for the Salt Lake Organizing Committee for three years as the director of sponsor services. She has also worked at three other Olympics with "Hirncr Sports, part of the Ted Turner empire, as the director of hospitality. Her connections with the Olympics helped her find donations for tickets in all events except fencing and shooting. This part of the project was already sizeable, sincii all of the children had specific lists of events they wanted to sec, said Castellano. "They really try hard so that each child gets to go to the event they want to see," she said. "And the requests were all over the board." Although Shindig was able to acquire scats for the families to travel overseas, Park City-based Premier Travel arranged for families to gel to JFK International Airport from all over the country. Preventative planning Each child received a customized itinerary that included the events they requested - Make-A-Wish paid for tickets that were not donated - as well as travel information about the area. Shindig also secured a tollfree number that the families could call in case of any kind of emergency - from a health crisis to a terrorist attack, the kids and their families will have a resource to draw on for assistance, said Castellano. Because Shindig has an office in Turino, Italy for the 2006 Olympics, two people will also be volunteering in Athens to help out if GRAYSON WEST/PARK RECORD Tamara Castellano, second from right, president of Shindig Marketing & Events, agreed to donate her company's time and resources to make 16 wishes come true for terminally ill children. Husband Robert Castellano, Stephanie Monticone and Linda Lawrence added their time to the project as well needed. "We approached them as if they were a paying client. The Olympics is a complicated beast," said Castellano. Let the trading begin Shindig also recognized the importance of the biggest sport not on the competition fields - pin trading. With the help of local graphic designer Jan Allen, the company created a pin to commemorate the trip and manufactured 400 copies so that each child has plenty to trade and save. "With the Olympics, if you're not a sponsor, you can't even breathe the *O' word." said Castellano. With that in mind, the pins depict a Greek temple with four columns with "Athens Summer Trip 2004* and the MakeA-Wish logo printed on it - unmistakably connected !o the Olympic experience without encroaching on trademarks. One of the biggest challenges of any event planning process is keeping on top of the details, said Castellano. Shindig was able to develop a database to keep track of all the little details of itinerary, hotel and travel information as well as custom features that Make-A-Wish requested, such as physician information. The database is the first time either the company or the nonPlease see Children, B-9 Dog fashions, pet psychic to headline Barking Ball Expanded role in county makes fundraiser crucial to Furburbia's survival By MONIKA GUENDNER The runways of Paris wonj'ljtje/^ble to hold a biscuit to the Barking Ball's fashion show coming Aug. 26. LaVelle Klobes. Summit County Friends of Animals board member and owner of Lucy Has Everything pet boutique, will be unveiling her line of Lucy Has Everything line of couture for dogs. Her outfits are incredible, ranging from taffeta dresses to tuxedos, said event organizer Laura Pollard. The fashion show will be fully choreographed to music and will feature outfits for man's and woman's smaller best friends. Approximately eight onc-of-a-kind outfits will be highlighted during the show, modeled by breeds such as Chihuahua, Shitzu, rat terrier, Jack Russell, Italian greyhound and Klobes's own Maltese, Lucy. Adopting Lucy was the inspiration for joining the board of Friends of Animals, said Klobes who is an interior designer by trade. This will be her first foray into doggy fashion shows. This year's fundraiser will also feature Patty Rayman, a pet psychic from Salt Lake City, who will conduct readings on pets based on photographs attendees bring to her. Silent and live auctions will return to the 8th Annual Barking Ball with more than 200 donated items for the silent auction and 12 items up for the live auction, said Pollard. Auction items range from practical to luxurious, including movie tickets, carpet cleaning, window cleaning, restaurant packages, ski tickets and a week during the ski season at The Lodges. The outfits from the canine fashion show will also be auctioned off during the evening. Volunteers will be dressed in black and white to emphasize the theme, '101 Donations.' The e-ttha-nee-tl-all-radians of this, ypar'S fund falser coincide with a greater' need of the non-profit organization. With Friends of Animals assuming the operation of the Furburbia adoption center on Aug. 16. the nonprofit will see their overall costs jump in the upcoming year, said president Troy Stevens. "It's really key that we do well this year." said Pollard. The non-profit is also dealing with the cost of its own success. July saw a record 70 adoptions at Furburbia and with that came spay and neutering procedure costs, vaccinations and rabies shots for almost all the animals. Friends of the Animals was able to find permanent homes for approximately 500 dogs and cats in 2003, and they are more than halfway to their goal of 600 animals this year. "The annual fundraiser will help keep Furburbia open and allow us to adopt out dogs and cats throughout the year," said Stevens. In 2003, 43 percent, or more than $56,000, went 'to veterinary bills for medical needs and boarding. This year. Friends of Animals hopes to raise at least $75,000 at the Barking Ball, the primary fundraiser of the year. The Barking Ball will be held Thursday, Aug. 26 at 6 p.m. at The Lodges in lower Deer Valley. Tickets are $60 per person and includes adult treats. Tickets are available at Furburbia and Lucy Has Everything. For more information, call 649-5441 or Troy Stevens at 640-5520. Friends of Animals Eighth Annual Barking Ball <*<* "DONATIONS" GRAPHIC COURTESY OF SUMMIT COUNTY FRIENDS OF ANIMALS • THIS WEEK IN REAL ESTATE DEFINING POINTS by <Micfiac(LaTay The language of home financing can confuse and frustrate. Case in point: "Points." When financing the purchase of a house or other real estate, you pay the lender interest for the term of the loan. But you may also pay "points." A point is a single percentage of the total amount to be borrowed. Points are a one-time charge by the lender for making the loan, and may be paid by buyer or seller. The points paid will vary with the supply of mortgage money and thetypeof loan. Points - one more reason to let an experienced real estate professional help you through the maze of financing. © ExptrfcMtd and Etcllabh Euy Parking Cwvtnlmt Location Origiro&y a ski bum, Jin Detanfy moved 10 Pork City in 1972 from FuUertm, Cain 1976 ha started frommgfof The Family levels, discovering he hod Q mlenr foi <ohx aid dwgn. In 1984 Jim struck OUT on his own ond opened Right Angle Pictur Framing in rhe old 'Star Meets" location at 517 Main Sneer. "The enlie shop wtB si the meat l o d e portion of me buidtng" i « o h Jim. In 1994 Eight Angle moved lo in present locution ol 1?40 lion Horse Drive where mete was plenty ol 100m to grow end plenty of porting to go abng wirh it. MICHAEL LAPAY wmrn 1.-9^ 11-5 K 435.64O.57OO 101 1SOO 3Crt.VeJl£c OFFICE: 435.655.8600 580 MAIN STREET, PARK CITY VIRTUAL TOURS: WWW.PUREUTAH.COM E-MAIL: MLAPAY@PUREUTAH.COM Prudential Utah Real Estate RIGHT ANGLE PICTURE FRAMIN6 124OlrvnRoncPrlvi'PvkCltY 8+9-56+0 |