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Show 1 998 Olympic bid has impact on Uiah tourism ; t Utah's bid for the Winter Olympics Olym-pics is already beginning to have'an impact on Utah's tourism. The bid is now the focus of the Utah Travel Council's 198990 winter ad campaign cam-paign which was placed in two ski-:ing ski-:ing magazines.1 . a i i The Travel Council placed a two-jpage two-jpage ad in the Septembef . "Buyer's :Guide' V issues of Ski and Skiing magazines. The " ad reads' in part, "Whoever picked Utah as America's Choice for the 1998 IWinter Games probably had a head Jfor adventure and a soft spot for tivilization. Enjoy a world, class Swinter experience." ' S The samp ad also appears in the September issue of Sunset's . Southwest edition and Delta Sky: ' Combined readership of the magazines maga-zines is almost 5 million. The remainder re-mainder of the Utah Travel Council ; . tampaign calls for .different one-i i and two-page-ads in the October ' . jssues of Los Angeles, Califor fiiat' Sunset and Delta, Sky, , the fj November issues' of LosAngele Ski mi CaRfdfnidi and the January issues of Los Angeles and California; Califor-nia; and the January issues of Los Angelesmd California. The phrase, 'America's Choice, will appear in each of the ads. According to Joe Rutherford of the Travel Council, the Olympic bid 1 is a "window of opportunity" for Utah. Travel Council Director Jay Woolley said, "The Olympic bid is ; a once-in-a-lifetime marketing op- ' portunityithat-we wanted to take -.v advantage of. No other area can say they are America's Choice. That ; v distinction adds to our saleable difference dif-ference and makes us a more attractive attrac-tive vacation destination." r Many of the ads come with a reply rep-ly card that people can send in to get a copy of the 198990 Utah ; Winter Vacation Guide, brochures i - on ski areas and snowmobiling and ' cross country skiing. Some ads also include a toll-free number that peo-' pie can call for more information. ' The campaign's primary targej' audience is suburban families living in the Los Angeles and San Diego areas. Californians accounted for 31 of Utah's skier days in.1988. According to a study done in October Oc-tober of 1987, the average visitor to Utah spends $40 per day per per-, son. . Summer. - visitors' ; average spending ranges from $20 to $45. However; winter visitors ; spend close to $100 a day per person and stay about 3.S nights. While much of the money comes in to the Salt : Lake and ski areas, the increase in tax revenue boosts Utah's economy asawhole. The new Trapper's Loop. Road which provides easy access to Snow Basin increases the possibility of y Olympic events taking place there. ' Existing motels and those now being be-ing planned for Davis County will benefit as' will local businesses as jnore tourists visit the northern ski areas of Utah. |