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Show Utli,. vni ;,th Qhoos either have what you want 0; Y Q U L M bllUIJ V I 1 w Salt declassifying himself as one; Son- saying that VV ' ,.,,, firct head all-clothing store iria , g nat first head all-clothing store in Salt lake and credited owner Dave T ko n, who does the buying, for J c ess. The store has had very ew items which don't sell well, By JEFF SMITH Chronicle Staff Whether freak or stud, Salt Lake's vast array of newly opened small clothing stores can outfit any University Uni-versity student. In one of the most competitive r-71 r i Mm I 7777 ' 1 j i rji (!) 'i t busSTss markets in the local area many shops have gone bankrupt within a couple of month s The ones in business over a yea have ,e who know what the,r customers cus-tomers want and provide them with it. , all the shops the owner is young or thinks young and a friendly unhasseled atmosphere is ought Most of the shops carry Somewhat the same clothes at very competitve prices. "Transition's" owner, Bob Stout, said that a profit has shown up in the last four months, after eight months of losing money or breaking break-ing even. Mr. Stout commented that the "Transition" tries to give people what they want, at a price they can afford. It took about $40,000 to get the "Transition" started according to Stout, who was part owner of the Mountaineer before becoming its neighbor. Business is "incredible" according to "Chester's Drawers" Manager John Sonnor, who said that "working in here is a trip. You work with all types." Sonnor called "Chester's Drawers" the declassifying himself as one; Sonnor Son-nor thinks there should be friendship friend-ship among the small stores, and the shop's personnel, if it doesn't have the right item, should send the customer to another place which would. But, even in "Chester's "Ches-ter's Drawers," Sonnor feels a returned missionary could get the clothes he wants and feels comfortable com-fortable in. Though a lot of the store's customers are regulars, Sonnor said that because of the location, "Chester's Drawers" gets a lot of people that are just walking by. Craig Larson, owner of the "Pant Tree," started a small jean type operation, but has now gone into dressier slacks, because "that's where I think the trend is, . . .they offer the price, quality, and look." Describing his business as in between be-tween the so-called head shop and a men's boutique, Larson stated that the most difficult part of his job was going to market, having the full range of clothes shown him and then deciding which ones will sell. Larson trys to get on a one to one relationship with his customers, trying to help them find something they want. Location was described as the biggest drawing card by Larson, These and other men's clothes can be found at the Pant Tree. The elegant look is the coming style, especially in gentlemen's clothing, therefore profit-losing markdown sales seldom happen. Hating the word salesman and 1 lhe Company c Pece hot-pant v Wlth matching beJ a buon skirt. The ) l has relacedf'lV Born and raised in S. T and receiving an if.' University, Doug r business philosophy ' s( bust my ass for tf Saying that Fool, . th t ...go bankrupt in a year advertisng, others not so much depending on their location. All have similar atmospheres, and if they continue on the same course they will be around for a long time. competition, the present location is great. With a low pressure sales pitch the store offers casual sportswear for women from 20 to 35 years old. Repeat customer choosy Good looking and personable Marsha Mar-sha Hall manages an all woman crew at the "Brass Buckle," where she said, "Stuff that would sell well downtown doesn't go over well here." With a lot of repeat customers the store has a small amount of advertising. All of these stores are fairly well established in terms of the fadish clothing field. They have regular customers, some have a lot of I !;,u, rv X K . r v . r" ; 4, iv . - . ' great location and with his store offering clothes geared to the 16 V t0 40 year old who likes to dress we! Mr. Christensen thinks the competition was real tough, but he enjoys it. f. Store for the people J A few doors up from the "Com-I "Com-I pany," Steve Harding opened up a second "Stars and Bars" a month 4 ag0, with business being phenom- l anai since then. Using the old U name of the flag for his store, ' Harding has a carousel projector j and a coke dispensor to help the Ji store's atmosphere. He calls "Stars ?) and Bars" a "store for the people." peo-ple." Competition tough Competition from the big stores was so intense that "Pantology" V manager Judy Fames was afraid I the store might go under when it iti, opened on Dec. 1st, 1970. Now sup " with enough regular customers fcJ and a casual atmosphere, "Panto-e,.; "Panto-e,.; logy" is doing great, according to i;' Miss Fames. The customer benefits Miss Fames commented that if ! ; "Pantology" gets a good buy on some item, it trys to pass it on to fe the customer. She also thought K that the location was a little removed re-moved from the traffic. i ir Great location Calling 3939 Highland Dr. the . best location for his women's e store, "Great Garb" clothes buyer 0 Bob Haedt stated the store had . considered many other locations, but for its clientele and with no 0! Pantology sports a wide collection col-lection of outerwear-including this crinkle pantent coat accented ac-cented with a fleece collar. :p n I , ! i lh ' r l' A H it Unisex stores, such as the Stars and Bars, make no distinction between styles for men and women. Bright colors are the style. |
