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Show "HOW TO WIN Friends' and IFIUE PEOPLE" HOW A NEW IDEA BROUGHT FORTUNE AND t . . ...... pleasure JJERE'S a man who didn't get going until he was 63. You x -" are now meeting Nichols Field Wilson, as happy a man as you could find in a clay's ride on a scooter. His address: .Los Angeles, California. . When he hit G2 he was associated with" a weekly trade paper called "Dealer News," not making much money and not -. having much fun. Then he turned up one idea , that put him over. ' ! 'c v f 0ue day he happened to go out to Buena 'i ParI: California, and while perambulating 'a through a live Ghost Town he saw a sign which ' made him blink. It was for a weekly news-" news-" PaPer a"d the sign read: "A weakly news- " "J paper;" the spelling was exactly like that. J He ,ulnted up Walter Knot( the bQsSj an( D. Carnegie found that the paper was being published weekly week-ly and was being given away "free. An idea darted into Nick Wilson's mind like a humming bird's bill into a Hower. lie said to Mr. Knott: "People don't usually appreciate what is given to them. They appreciate a thing more if they have to pay something for it. That's human nature. Why don't you get up a souvenir, call it 'Ghost Town News,' and sell it instead of giving it away?" Walter Knott wrestled with the idea. Then he replied-Maybe replied-Maybe you're right. I don't know much about publishing; all 1 know is how to pick berries. You've had publishing experience. experi-ence. ill you get out a magazine for me?" Scout"TiCl W''SOn blinked- can try, sir," he said, like a Boy He got out 20,000 copies of the first issue and sold every copy at ten cents per. Then he did a little sleuthing to see just how right he had been. Investigation revealed that the copies were being kept and treasured and read far more than when the paper had been given away. Walter Knott was as pleased as a huckleberry. Another edition was issued sold! After the Pearl Harbor debacle occurred, the magazine was published only even- other month, due to paper shortage. It A-ill, come paper, go back to a monthly. Nick- Wilson began to help Walter Knott out in other things; gave up his job on the weekly trade paper and now, at the age of 66, is making more money and having more fun living than at any period of his life since he left the cradle. And this delightful transformation came to him because of one idea he dug up. It changed his life, brought contentment and happiness. There's a lesson lurking in this story. Learn it. It advo- ii ales your keeping alive the power and importance of originat- ig a new idea. A new idea, sometimes, w ill do the trick. 'Keep Joking around for one; there are plenty of them to be dug up. ( |