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Show mm m wsm There's only one beer that's naturally ggg, Sure, it would be easier to allow made for the times when just one 1 iMOTW iffgj Coors to be exposed to extreme heat, beer won't do. Only Coors is specially j Ifff jjjj And maybe some beer drinkers made for the way you really like to mm wouldn't taste the difference. But drink beer. Made naturally pure and M fiB- we think real beer drinkers would, fresh with pure Rocky Mountain . lT5Bgk Because keeping it cold is the only spring water, always packaged and WPff9 L Wp ilk way 10 assure fresh beer taste- shipped ccM taste- B m.. '(yM ,, THEMATMLLS j exposed to 140 degrees of this taste- " Il-.. " Jf? killing heat even before they WE AGE COORS ST iMlm reach your store. THE BREWERY, --Zgg , Not Coors. Only Coors is always MqT M TgE STORE, --sy packaged and shipped cold from the Wl" "-""" brewery to your store. In fact, Coors is Any beer can get stale as it sits in IWVnimTr immmTimm kept cold longer than any other beer your store. In spite of this fact, other WOTHHUG that eang fregher tasting fading beers can sit on the shelf for JSSLfirL beer for von up to 120 days. By our standards, GOES INTO COORS. beer tor you. that's not fresh beer. Most beers start with chemically And that's not Coors. Coors takes altered tap water. And then go on to absolutely no chances when it comes use additives and preservatives. 'MM to fresh beer taste. That's why Coors Not Coors. Only Coors beer 111 I has a 60-day freshness policy, the starts naturally pure, naturally lEi strictest freshness policy in the beer fresh with pure Rocky Mountain ' fepH industry This policy assures that spring water. ipil - i -ii Coors is always stocked fresh so your And only Coors stays pure. Jlr - m last Coors tastes as fresh as your first. Brewed more slowly, and naturally 1 Coors after Coors, it's always aged longer with no additives or first-beer fresh. That's why Coors is preservatives. t IL 1 " f '? W the beer made for the way you really QQi Svw -1 like to drink beer. ! gSl m I SEE FOR YOURSELF. I '" ffft : .Jf Of course, the best way to experience 1 rSUUA:A . :vlr the brewery-fresh taste of Coors is fc. g-Kzzr;1 to sample a glass or two. But if you'd S-af like to compare Coors' freshness to rr ff-" any other beer, try this test: yT tgppr Take two clean glasses. Pour one ijrf - half-full with brewery-fresh Coors and the other half-full with another beer. Let them sit until they reach S7 Xfti C room temperature. 7l Ji T JJrA I Smell each. See which one smells Vit(yV: fresh and pure. MADE FOK HBUB WJfflf cieanfrrsl;:Seewhichonetastes WTfiTT fOtTCTMT TTV One sniff and one sip and you'll UUWJ inJElAiJVJiUll know why only Coors promises you 1982 Adolph Coors Co., Golden, Colorado 80401. LIKE TO DKHWK BEEH. 'b"fre5htaste- I i |