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Show THRIFT VV1LL BUY VICTORY LET US REMEMBER THAT! To dedicate ourselves to thrifty living is not too high a price to pay for victory. Every citizen, every business, every group in . ' America, must economize . . . must save essential materials needed for war by using everything until there is no use left in it. Every American must save on what he buys ... to have more money to put into war stamps and bonds. Thrift . . . nation-wide thrift, practiced by everyone every-one . . . will go far toward buying victory! And the economy of buying and distribution, as practiced by Chain stores, makes such thrift a reality! In 1908, when the Penney Company started Its first stores, in Utah, its customers were people who knew how to make a little go a long way. Utah men, who knew the country, its people, and Its needs, established es-tablished the policies of those stores . . . thrift policies from which no Penney store has ever departed. de-parted. Today those men are still holding fast to the pioneer thrift standards . . . both in Utah, and in many other sections of the country . . . which simply I means that Penney customers, day in and day out, save on the things they buy! I We feel this explains well the simple, sturdy ehor- acter of Penney stores . . . and their dedication to the one idea of providing good, sound merchandise ot low prices, for people who live simply, but wll j J. C. PENNEY COMPANY, INC |