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Show Estimate Made of Tourist Business By States For The Year of 1939 Business Week of June 3 carries a table of the estimated number of tourists that are expected to visit the various states and the amounts that those states are spending on advertising to bring the tourists to their doors. The table reveals that Maryland will have the greatest number of tourists with an anticipated 13,189,715. The revenue that they expect to receive is $47,645,422. On the other hand New York with 11,000,000 visitors expects $456,-000,000 $456,-000,000 for the greatest revenue. Michigan is next in line with both visitors and revenue with an estimated esti-mated 12,000,000 tourists and $350,000,000. The District of Columbia expects about 11,000,-000 11,000,-000 visitors, but only $67,000,000. From there the states drop to the 4,000,000 class with California, Mississippi, Illinois, Wisconsin and Texas in that group. Oh, yes, Virginia anticipates 10,500,000 who will leave around $157,500,000. Texas rates high among the states estimated revenue with $305,000,-000. $305,000,-000. California expects around $236,000,000. The above figures are not available avail-able for Pennsylvania, but this state has the highest advertising budget of all with $500,000 listed. California is next with $477,850. From the top amount of these two the budgets drop rapidly. According to this table, Utah anticipates 1,695,100 tourists, who will spend $35,1SO,200. Utah has no advertising budget listed. Colorado with 1,576,800 will net S57'?00 000. Arizona with 2.186,-869' 2.186,-869' expects $82,561,356. These figures reveal that Utah doesn't get as high a revenue from its tourists as other states which may mean that they only pass through this state and that Utah must learn to keep them here longer. Business Week estimates that (Continued on page eight 1 1939 Tourist Business (Continued from first page) travi-l exj-nd-tuix-s In U.e Ur.iu-d SVl'.ri bho'Jj tx..-d $3.a,.Cm),-.). $3.a,.Cm),-.). Trarv;jort a'-ncics' share will be aijut S1.0b0,mJ.0j0. The food industry will bent-fit to the tune of $l,134.'.Xj,fXJ. Department stun.-s, the clothing industry, sporting goods shops will garner a $1,3oO,'jj,jO slice. To keep amused, the tourist will spend $43LrjO,0OO. Finally $324,000,000 will go for confectionery and soft drinks. Railroads, air lines and bus lines expect big gains, in fact report them to-date, but the biggest part of domestic traveling will be done by automobiles with an estimated 80 per cent traveling this way, Continental Oil Company's travel bureau estimates that 13,660,000 cars will be on the road this year carrying 45,000,000 motorists on trips that will average 3,619 miles and include nine states. |