OCR Text |
Show RAILROADS SPEND HUGE SUMS IN ADVERTISING WEST H. A. Hansen, superintendent of the Utah Parks company, reports re-ports that the railroads have spent in the neighborhood of a , half million dollars on an advertising ad-vertising campaign designed to bring tourists to the West and the National Parks this year. The Utah Parks company, declares de-clares Mr. Hansen, hais alone spent approximately one hundred thousand in a direct expenditure for Southern Utah. This cam-gaign cam-gaign will be completed on June 15th and In order to further attract at-tract ' the attention of the American Am-erican public to the service that the railroads are rendering and to the scenic beauties of the West the week of June 10th to 15th has been set aside as Railroad week. In speaking of the railroads Mr. Han-en calls attention to the epochal improvements Introduced by the western roads of the 'United States in travel service. j combined with reduced fares. i which .should make the year o! ! 1 9 3 5 a historic one 1,1 transpor- i tation progress. j "The historical background, in-jvolving in-jvolving the 'winning of the west', , largely through the help of tin j iron horse, and the epic drama of the west's elevation from wilcl-' wilcl-' e-ncss to the highest civilized 'plane in the world within a few decade-, is an important feature of this week," said Mr. Hansen. I "Hut essentially the purpose of ' the celebration Ik to concentrate public intere-t on the tremendous tremen-dous improvements which have been made in rail service on the western lines. It i the opinion of many mechanical experts that greater progress has been made within a given period by these rail systems than by any other form f,f transportation." |