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Show Battery Fluid Composed Mostly of Cornstarch Giving special emphasis to the ineffectiveness in-effectiveness of battery "dopes" and patented mixtures which are alleged to "charge batteries, reduce internal resistance, remove sulphation, prevent pre-vent freezing," the National Better Business bureau has issued its an-ual an-ual report concerning its activities in the battery field. After stating that the outstanding battery "dope" coming to the bureau's attention during the past year was composed essentially of cornstarch, the report points out that the advertisers adver-tisers of battery compounds generally general-ly are not making the blanket claims for their product which was the cus- j torn several years ago. Many no longer claim that their compound will "charge butteries." The report details at some length the co-operation which legitimate battery manufacturers have given the national bureau. In connection with the advertising of so-called "eliminators" "elimina-tors" the work of the bureau is of particular interest. Early in 1927, advertisers were offering products of varying construction without differentiating differ-entiating their merchandise from competitive com-petitive units in any manner. It was the practice to describe these units as A and B "battery eliminators" and to point to the many disadvantages of batteries and battery-operated radio sets. In a recent survey 50 advertisers described de-scribed their units in accordance with the bureau's recommendations and only seven used the negative term "eliminator." |