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Show CHEVROLET GIVES SPECIAL SERVICE A special service campaign of interest to the more than 4,-000,000 4,-000,000 Chevrolet owners in the United States is to be launched on a national scale by Chevrolet Chevro-let dealers beginning March 2S, it was announced today. Designed to improve the operation op-eration and appearance of cars now in qwners' hands, the campaign cam-paign will have the further effect ef-fect of adding to the safety of the highways by insuring against any possible mechanical defects in those cars serviced during the campaign. Some vital operation, ranging rang-ing from brake adjustments to wheel alignment and complete tightening of every part of the chassis, is to be offered by the dealers in sizable, reductions from the flat rate charge, for a neriod of one week only during the campaign. Ten such featured services, all having to do with appearance and performance, are in the campaign, which extends over a period of ten weeks. National newspaper advertising, advertis-ing, as well as special newspaper campaigns for the dealer's use, are to publicize the event and the featured services each week. Radio announcements on a national na-tional and local scale also are to be used. |