Show BASSON'S BABSON'S a axe ST STATEMENT A ts r r Special to THE EXPRESS THE WHITE HOUSE HELPS SMALL BUSINESS DABSON BABSON PARK MASS MASS- Now and then I hear someone say that the day of small busi busi- business ness is over That seems fool fool- foolIsh ish to me Is this really so To Tobe Tobe be successful does an opera opera- operation tion have hate to be vast enormous ous colossal The answer is no in spite of the growing numbers of mile long super super- supermarkets markets and giant industrial complexes bike thousands of others I have always liked the personal touch the Good morning Mr Babson I have saved your papers for you So long as you and I want this kind of neighborly friendly service we must be optimistic about the future of small busi ness in this country Smalls Can De Durable Huge size does not necessarily necessarily mean huge success This fact reminds me of that fight fight- er of earlier days Bob summons simmons who became famous for his quotation The bigger they come the harder they fall Philosophers might even point out that bones of extinct and childless prehistoric mono decorate our museums But take a look at the tiny tn- tn Insects sects the microscopic microbes microbes es for instance They have done very well down through the ages and their descend descend- descendants descendants ants are still keeping busy and fit and may one day exterminate man himself I dp do not mean by this that the small busInessman can just coast along without a worry The mark of the sue mc independent in busi business ness is his industry his absolute lute determination to give his utmost In personal consideration tion and service He must pre pre- present present sent himself as an individual that the buying public can re- re rely rely ly on completely This is sure sure- surely surely ly not easy But it is encouraging ing to realize how many tens of thousands of small business business- businessmen businessmen men throughout the country have the imagination and the ambition to succeed and do succeed in this way Always a Future for Small Business I have watched with much interest the development of electronics and aerospace bus bus- businesses over recent years bUS I While the big boys might have been expected to hog the field countless small producers ers have also done a tremendous ous amount of the experimentation tation research and actual production of new complicated ed Items Analysis of avail avail- available able figures proves that most smaller concerns are getting along extremely well not just justin justin in civilian production and trade but also m in the booming aerospace defense and other electronics fields Some time ago I heard of a perfect example of what can be done by a small business business- businessman businessman man with get uI get and and go A large prime contractor bought and installed in his tiny plant costly tool machine equip equip- equipment ment The proprietor of this almost one man shop was of course a highly trained ex ex- ex expert pert He put in endless hours of overtime operated the com com- complex plex machines personally and turned out finished work on schedule Talent is Capital This incident reveals how success can be attained by businessmen who may rate very low in number of em em- and dollar assets but who rate very high in per per- personal industry stick to ness and talent If you you look lookaround lookaround around you will fled find similar examples in your own on local local- locality ity They prove better than statistics and the most they theo theories ries that the roots of economic success go far deeper than dol- dol dollar dollar lar capital It is true that you cannot operate a business without capital but I am sure that the White House does not measure capital only by bank balances The White Rouse desir S matt map or woman should be able to cap on skill diplomacy good taste and oth er intangible resources Too only many think only of going to the bank for the needed capi capi- capital tal and never think of tap tap- tapping ping their own reserves of mind energy and spirit Large business concerns lee feel I that Robert Kennedy the Attorney General and the Pre Pre- President's President's brother treats big bus mess iness unfairly and I am sym sympathetic pathetic to their position it would be impossible to build buildup buildup up foreign trade without big business to fight for us How How- However However ever I know that the White WhiteHouse WhiteHouse House wants to help small business in every legitimate way Write your Congress Congress- Congressman Congressman man if you need help but ask him to go and talk with President dent Kennedys Kennedy's advisers and friends at the White House |