Show Utah Tourism Gets Boost From New v Brochure Utah's annual tourist trade got a welcome boost in the pocketbook last week with the announcement of a new statewide sight see sightseeing ing Unique program Utah sponsored by the Sperry Hutchinson Company dis- dis distributors distributors of S II H green stamps The program designed to keep tourists in Utah that extra day was officially launched after being preview ed ed at the capitol by Governor George D Clyde The chief executive thanked S II H of of- of officials for the promotion pro pro- project which he said was a fine public service and a real con con- contribution to Utah's economy Featured in the unusual pro pro- program gram are three colorful sec sec- sectional sectional maps guiding motorists to more than scenic and historical attractions and a 12 page brochure previewing color full panoramas from verdant Cache Valley to the rugged mountains and desert scenery of Southern Utah Hundreds of service stations giving S H Green stamps throughout the state have the maps and souvenir booklets available free of charge They will also be distributed to schools and Chambers of Commerce on request Billboards depicting utah's outstanding scenic attractions have been located on all key highways of the state and will be changed monthly throughout the tourist season The billboards will wUl also fea- fea feature feature ture imprints announcing local events such as county fairs and points of interest in each area In outlining the program to Governor Clyde the S H 11 officials G Fr Fred d Acord of ofSan ofSan San Francisco district man man- manager ager and Wyeth G Williams special representative for Utah explained that the en en- en entire tire project was thoroughly researched by competent local writers This research uncovered many local points point of Interest only by tourists but by native themselves in their travels Mr Acord said He pointed out that the sectional maps not only pinpoint scenic attractions arc located by numbers in relation to major highways with special maps being devoted to Ute the north southeast and southwest sec sec- sections s c or of utah Local chambers of com com- commerce merce have been Invited to recommend monthly copy changes for tor the billboard ins prints |