Show mm t 1 i F HOUSEHOLD APPLIANCES GOING STRONG A strong buildup In shipments of oC household appliances was exhibited throughout the first half of oC 1976 1970 Paving the way for Cor Cora fora a continuing industry rebound are the generally improving economic conditions and the introduction of oC new energy energy- saving models As replacement sales account for more than one half of oC total shipments the household appliance appliance appliance ap ap- ap- ap market holds up well in business downturns and advances advances ad ad- advances vances markedly in upturns Hence manufacturers are wise to the techniques of riding out a cycle until consumer demand builds up again Since the mid id a number of mergers and acquisitions have taken place within the appliance industry and as a result the business is less characterized by fragmentation excess capacity and intense competitive pricing practices Significant price hikes are being easily accepted because of the increasing consumer demand for Innovative In innovative in- in in innovative and more efficient nt electrical appliances Also the replacement of a major household appliance cann cannot t be postponed in indefinitely indefinitely indefinitely in- in definitely repairs are costly and the life of the appliance is limited After curtailing purchases for fora a few years consumers are now showing more confidence iri in inthe the economy economy as is indicated by current sales Thus the Research Department of Babson's Reports is forecasting favor favorable ble growth for this industry industry industry in in- through 1977 |