Show steps to better living HYPERTENSION THE SILENT DISEASE High blood pressure or or hypertension as it is known medically is a major health problem in the United States Over 25 million Americans have the condition and it itis is believed that over 11 million cases ases go undetected If Untreated untreated untreated un un- treated hypertension has been found to be a contributing contributing contributing contrib contrib- factor to heart attack stroke or or r kidney disease Labelled The Silent Disease Disease Disease Dis Dis- Dis- Dis ease because it has no early symptoms it is orie one of the few serious illnesses that a person can do something about but it does require cooperation and compliance j ith the physicians physician's ians ian's r regimen of treatment JJ 1 J nJ The Pharmaceuticals Division Division Divi Divi- sion of CIBA a leading producer of medication embarked upon a series of screening programs to make the public aware of the dangers of high blood pressure The Company in conjunction with heart heart heart-asso- associations associations asso asso- and medical societies screened over one million persons per per- sons Over 20 one in every five showed elevated read read- ings These people were referred referred referred re re- re- re to their physicians for further evaluation Hypertension can set the body up for serious cardiovascular cardiovascular cardio cardio- vascular complications with virtually no warning Heredity Heredity Hered Hered- ity obesity too much salt in the diet anxiety and stress are contributing causes Control Control Control Con Con- of the disease is possible with recognition of the pr problem bl m treatment by physicians physicians physicians and compliance by the patient A blood pr pressure check is simple quick and painless Early detection of a problem could set in motion treatment which could dramatically change the quality even the length of a persons person's life CIBA is a forerunner forerun forerun- forerunner ner in the fight for health and well The Company also creates and manufactures a wide variety of special purpose purpose purpose pur pur- pose chemical products dyestuffs dye dye- stuffs plastics and additives agricultural tural and consumer products |