Show Tourist Chief Reports at Rotary Club Emanuel Manny Floor new new- appointed ly-appointed director of Utah Tourist and PublicitY Council reported on Utah's tourist pro pro- program program gram Thursday of last week at Rot Rotary tf Club 1 Kenneth ii H of Ver Ver- Ver Vernal nal vice chairman of the Utah Council introduced the speaker I MR FLOOR said that tour tour- tourism tourism I ism is one of Utah's fastest growing Industries and that reo re- recent cent state fund appropriations have increased fivefold Due to increased promotion and advertising inquiries are a r e 1000 per cent ahead of last year at this time A high of were received in one day he report ed Road traffic also is up 25 per cent although this is not re- re reflected fleeted in the Vernal area due to flood reports A total of 46 per cent of tou tou- tourists return to utah because of personal preference which shows the importance of public relations Mr Floor said THE DIRECTOR disclosed e d that 30 visitor centers will be operating in Utah by next spring and will be equipped with staff and tourist Information tion materials The goal of the Council is a 20 per cent gain per year tr Floor pa out that 94 per cent of the resident non hun hun- hunters are from Califon California a lie He said that a state office will willbe willbe be opened in in Los Angeles and also will be spent on advertising winter sports The amount spent on litera- litera literature literature ture and mailing has increased from to he dis dis- dis disclosed closed with the western states as the prime market MR FLOOR was asked what effect utah's liquor laws had on tourism and he replied that many states have more string string- stringent ent liquor laws than Utah Tourism doesn't need liquor by the drink he said and lab it a smokescreen used by areas which didn't want to tomake tomake make any effort toward promo promo- tion promotion lie He praised Vernal's promotion which effort he said had not been equalled anywhere else in the state A visiting Rotarian at the meeting was John Jahn Mattoon of Ogden Other guests included Mr and Mrs G E W Budge Wallis Wm Mayberry Glade M AL Noel Weeks Red Jones Ira Gagon Rulon S Hacking chairman of Uintah County Commission L Y Sid all of Vernal and Em erson Kennington of Salt Lake City |