Show standing on their own feet western Wester rl live stock magazine recen recently aly summed up what it terms th the progress reds made dd by bf the beef cattle industry during du ringa a ap pp period arbod which presented a real challenge to those engaged in it in oneail one way y or another said the industrial news Pe review vieW it found that save for the drouth stricken areas 1954 1 was a year of progress so far as the general beef sit nation concerned prices are stabilizing A record production ducai on of beef is passing into of f consumption in an orderly fashion meat in i storage has lias run ran at lower totals than last year the magazine also finds an encouraging factor in the nationwide nation wide beef promotion campaign this is an aggressive gres sive voluntary effort in which producers packers and retailers have been cooperating to stimulate demand for beef the story is told through newspapers and other advertising and promotional media emphasis is placed on the less expensive cuts of beef which give consumers top value for their money results ta tt date indicate that the campaign has been highly successful at the end western live stock said 4 standing on their own feet beef cattle producers are fighting their way through their problems toward eventual full stability for one of the count rys greatest industries more power to them i |