Show dairy products promotion boosts safeway sales safeway stores enjoyed enjoyed a su sub spanial sales increase in in all categories ot of dairy products as a result of its june dairy month promotion undertaken in cooperation with the organized dairy interests of the state W E williams manager of the companas Comp anys salt lake distribution division announced today judging of the june dairy month M anth essay is underway and the winners are expected to be announced later in id july mr williams explained A studebaker sedan will be awarded as first prize 1000 quarts of milk as second prize and quarts of milk as third prize more important than our increased sales was the stimulation of public interest in the dairy dalry mens menn problems and the importance of dairying to our economy mr williams ald said thousands Ibous ands of entries showing careful thought and preparation have been received and forwarded to the dairy people who are tire acting as judges we are gratified at the response and feel that the effort and expense will be repaid many times in a wider appreciation of of the dairy industry by py all consumers 1 1 sume r S 1 i 14 I mr W williams division launched the promotion with a advertising program backed up by aggressive sa sales les effort in the utah and idaho stores of the salt a IL lake division newspapers constituted the primary advertising ver medium with radio and television programs as supplements ts |