Show ak main accomplish lents ants of modern advertising by bruce barton there re are e tour four things modem te ag can do ka a the me first it plue place advertising Is pa has been a tremendous tutor factor 1 mass maw pd P production d and therefore ka helped t to make possible bet r and bell better goods at lover tower and low lower prices for eximae our light cats LI us iua annually 1 ay in the united states a year less than it U mould cost us it it were not tor for the itaco that by people have been taught to use more light and by ushia more move light the hav have a mma it possible to produce these lamps tamps cheaper so thit that the price of 0 azem has been reduced eight times since the war the second thing that we feel that advertising does Is 13 a save re time and ot of course time unia Is I 1 life the electric refrigerator the radio the automobile all these things that have come out athin within our life time and many of 0 them within the lut fast few years have jumped into immediate public acceptance and into immediate service because ot of this power ot of communicating news quickly and bringing articles quickly and inexpensively to those who have been taught through advertising to want the third thing that advertising does and can do Is to stimulate ambition and desire and these are really of course the main spring ot of progress advertising I 1 take it Ls is a great factor hi in that because one Is hardly satisfied with sith one want before he sees in the magazine or the store window or the newspaper some thing else to want vant the fourth thing that advertising can do and does do Is to hold up blore modem business a standard and ideal when ti driess sets up before its public an ideal to which it has committed itself the very tact fact of setting it up is a tremendous indu ence in the realization realisation of the ideal I 1 think there Is 13 no doubt that the habit that am american rican business has formed of coming out in the open of discussing frankly before the american people the quality ot of its product the character of its ideals the goal it has set up for itself that habit has been one of 0 the great things in fitting the whole standard of vf business eth ethics and business practice and giving us a diV crent business life than we had bad in this county eien een ten years ago and a different business life than we 11 find anyel ere else in the world |