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Show SHOPPER'S) CORNER By DOROTHY BARCLAY THE RAYON STORY WITH wool getting scarcer, and not nearly so necessary with the coming of warmer weather, it's good news to you all, that rayon, nylon, cotton and many new fabric alloys, loom large and plentiful on the horizon. So you'll, have lots to choose from at your store, for that 1 spring furbishing of "" , self, family and A ... home. iiifl The big cotton lUMnm crop of 1951 as. STREET sures yu 01 plenty rraiiin for yur clothln8 needs, at much the same price as of yore, in spite of rising wages, taxes and transportation costs. The rayon and nylon story is still brighter. A large carry-over from yesteryear, when many of you weren't buying, plus a large influx of new fibers, and combinations of new and old, make your shopping easy and worthwhile. Just watch for those sales at your store and have fun. So Important has rayon become, that soon you will be seeing a mysterious label on both the ready-to-wear and yard goods at your store. That large AS (American Standard) is a guide to the best buy for your money, for durability, and perfect suitability to the purpose. And that AS guarantee is due to appear on all garments and fabrics that contain SO per cent or more rayon. No longer will you be buying by look, feel and hope. No longer will you be let down when a favorite garment wears out before you tire of It. The AS label Is awarded only to rayons that fill this new set of requirements. It guarantees good wear under normal use. Rayon, as you know, is not just one fabric, but a big family of fabrics fab-rics with different characteristics. When you spy a rayon dress at your store, and see the AS label, you are assure that It will hold up well under all the wear conditions to which it would normally be subjected. sub-jected. For the fabric was originally orig-inally made up, tested and guaranteed guaran-teed for that specific dress. The same for-the-purpose theory applies to the yard goods spread so temptingly on your store counters, coun-ters, too. With the AS label, you'll know the performance standards it will meet, and sew it up into the type of thing for which it was tested, guaranteed and designated. And would you believe it, there are 51 different items coming under the banner of these new rayon standards. Your own wearing apparel, ap-parel, from suits and dresses and underthings to gloves; your man's shirts, ties, and suitings; and such household stuff as bedspreads, slipcovers slip-covers and upholstery fabrics all these will have that stamp of approval, ap-proval, from AS, from your clerk, and from yourself. SHINE ON RAYON Shine on your rayon, when you iron it? Then you're doing one of four wrong things, according to authorities au-thorities in the field. Maybe your iron's too hot leave it at the rayon spot on the dial of your automatic iron, or alternate on and off if you haven't the automatic heat control. Or maybe your board Is too thinly packed that could explain a shine. Or you're ironing on the right side, without benefit of pressing cloth. Or shiny spots appear here and there? That could be soap left from insufficient insuf-ficient rinsing. It's not a hard job to iron rayon it's just different |