Show RULLEY talka advertising A few weeks befaro before my birthday which was devoral years yeara ago my alto handed niba mea good goods sized izod bunch buch io f I 1 letters one tri morning orning the letters boeing toeing eing add addressed essed and stamped sugi suei go that I 1 drop them in the mall mail i ab b on oil my way to the office I 1 ware my raincoat that morning as it happened tobe raining so I 1 slipped clipped tho the letters in tho of the coat and juvon arriving at the office I 1 placed the ana coat cloat in my icola and ami forgot all n aa t ila let betteis teis I 1 did not wear that s e qi nt again for to several weeks n ait ii my trouble started alao lot letteris teris happened happen happ enod gd to be inai to tc I 1 orts ona to 0 o my fortieth birthday party the evening of bf the party came the stage was rill all bet tho the dinner was suppo supposed zed to bo be at fl 6 p ni but nobody showed up tip we waited until soven seven hut ut my friends tailed to arrive then lo 10 lo 10 anti and d 1 behold my wife said to me D do you u recall a i morning some few faw aso weeks ago go when I 1 gaye you those let j to mall they were the indita ij tlona tiona to your party immediately i j the thought struck nie me by golly those letters are in the pocket of my raincoat nt at the office that int incident ident reminds me of an old friend of mine who ws wa in to see ame me the other day ile he told me about a motor trip he ha lind had taken driving from up north for a tow few hundred miles jt it happened to be on a saturday ile he visited several towns on this trip calling awat in at many stores and ho hd to me do you know there were about two chain stores store alln 1 in each one of tho the towns I 1 wont through and they were tho the only stores that were busy the other stores appear to be doln doing 9 much of anything that caused him to investigate just as a matter ot of curiosity so I 1 him the fames of the towns he visited I 1 ahen hen wrote to the newspapers in each of the towns and requested that they send mo their papers papera of thursday and friday filda two days before the saturday when my friend called ht at these stores upon of these newspapers I 1 found that that in four out of alvi papers all ali the store advertis advertising inc that had been done was waa by tho the cal chain n that solved the tho problem the retail merchants raer chanta in tho the towns where my friend visited had tailed to advertise in tho the newspapers inviting the public to their stores that saturday ana and the public not receiving an invitation a tion did not como come but tho the gaiu chalu toroa baad invited tr thoin le ant with R noat neat effective ad attractive attract lyo stylo style and chuck full ot of common sense sanse and naturally ily that Is where they went vent rv pr the stores failed to lecove their friends alonda were like lahe my birthday party the crowd tome come I 1 venture to soy say in all the th failures luros of 0 retail merc mer Aunts hunts tho the last three tareo years not twenty cent of 01 the chosy samo same merchants tB advertised religious ly in newspapers whereas it if they had their investment in newspaper advertising would have brought sut dut focient trade to prevent a great amount of their losses |