OCR Text |
Show Organization Need of Honey Industry Co-operative Marketing Is Necessary, Says Expert, The honey Industry needs organization, organiza-tion, saya M, P. Basmussen of the New York State College of Agriculture. "Further development of co-operative marketing associations among beekeepers bee-keepers Is necessary to meet effectively effective-ly problems confronting the honey Industry. In-dustry. Local co-operatives are needed need-ed to establish local prices and grades. Regional co-operatives are needed for warehousing", processing and merchandising merchan-dising honey, A natonal co-operative, or possibly a federation of regional cooperatives co-operatives Is needed to advertise non-ey, non-ey, establish standards, develop export outlets, and obtain needed legislation. "Tell the man who eats It about the heallhfulness and food value of honey. This offers the most promising solution solu-tion of the honey marketing problem. The unorganized . state of the honey Industry makes this step extremely difficult, and unless honey Is standardized, standard-ized, It will be difficult to Increase demund for honey to any appreciable extent. "Honey Is now Totalled to the consumer con-sumer In containers of such capacity and type ai to Impress the consumer with the fact that honey Is a luxury. Honey can and should be sold In cheap tin and lnrge glass containers In quantities quan-tities readily recognized by the consumer con-sumer not less than one pound or multiples thereof. Corn sirup outsells honey ten to one and Is put up In only Ave sizes, all In tin cans." |