Show I Cigarette Contest Under Way WayA A contest offering in prizes has been announced by R. R J J. J Reynolds Tobacco Company makers maker's makers makers mak mak- ers er's of ot Camel Cigarettes with special special special cial announcements in practically every newspaper in the United States Eight days are allowed for submission ot of essays the contest closing at midnight on March Prizes will be awarded for the he hebest best answers to the que question What Significant Change Has Recently Re Rp Been Made in the Wrapping of the Camel Package Containing Twenty Cigarettes and What Whai Are Its IH Advantages to the Smoker Answers are limited to two hundred hundred hundred hun hun- dred words in length must be written written written writ writ- ten on one side of ot the paper only and are to be mailed wailed to 10 the Contest Contest Contest Con Con- test Editor R. R J. J Reynolds Reynold Tobacco Tocac o Company Salem Winston N. N C. C First prize is with sec sec- Dud md and third prizes ot of and nd Numerous smaller maller awarded Judges prizes prize will also be of the contest are Ray Long presIdent president president dent of the International Ma Magazine Company and e editor ot of Cosmopoli Cosmopolitan tau tan Magazine Roy Howard chairman chairman chairman chair chair- man ot of the board of the Scripps 1 Howard Newspapers ana and Charles known Dana Gibson Internationally artist and publisher of Life Maga Maga- zine The fhe contest is part or of what advertisIng advertising ad advertising ad- ad experts declare Is one of ot the most intensive advertising campaigns campaigns cam cam- ever staged Practically and county seat eat weekly week week- every er daily dally in the country wl will willbe 1 newspaper ly Iy be used as well as college periodicals period period- newspapers This cals cats and financial campaign is to be followed by an ana ana drive live a aggressive g g r res e s s i 1 v e advertising through newspapers magazines radio and outdoor display |