Show Campaign For For ForU U. U S. S Highway 40 Advanced at Meeting Meeting Delegates At Meeting 1 Craig Colorado Decides on Material 1 and Specifications For Illustrated Map Iap of Scenic Routes Campaign Will ViII Stress Scenic Attractions Through Two States An intensive campaign to acquaint acquaint acquaint ac ac- ac- ac quaint tourists with the many scenic attractions to be found along a- a along along long highway 40 through Eastern Utah and Western Vestern Colorado will get under way within the next six weeks according to plans formulated formulated formulated formu formu- at a meeting of delegates from towns along the route at Craig aig Colorado last Monday The entire campaign will be built around round the distribution of illustrated strip maps of the Salt Lake City to Denver section section section sec sec- tion of U. U S S. S highway 40 These maps will be made available chiefly chiefly chiefly chief chief- ly at service stations tourist bureaus bureaus bureaus bu bu- bu- bu hotels etc in Salt Lake City and Denver and points along highway 40 approaching these two centers as well as along the route between the two cities A large supply will also be a available at atthe atthe atthe the San an Francisco and nd New York World Fairs as much of the campaign campaign campaign cam cam- is directed to visitors of these two fairs which are at the extreme ends of highway 40 Pictorial Map lap The maps themselves will be 9 inches folded into folders On the front fold will be a picture of highway 40 itself with the slogans Through the Colorado- Colorado Utah s scenic enic nic wonderlands miles shorter times more beau On the back pictures of the civic center in Denver and the Mormon Temple in Salt Lake City will be connected with a drawing drawing- accentuating highway 40 as the direct route between these two great tourist centers Other pages of the outside of the folder are completely filled with pictures from such points of interest as Dinosaur National Monument in Nine Mile Moon Lake the Uintah Primitive Area Green Lake Skiing on Berthoud Pass Trappers Lake Colorado Indian scenes at Ft Duchesne various mountain scenes Ba Bathing hing at Hot Sulphur Springs Colorado etc Bids Called On the inside spread of the folder fold fold- er a map of the highway from Denver to Salt Lake City runs the full length of the folder with more pictures above The map shows the cities along the highway and roads roada leading to points of interest On it will be miniature drawings designating locations of mines lakes fishing spots industries etc etc with lettered descriptions of other points of interest Bids for the printing of these maps have been called to be open ed on April 22 and specifications call for delivery of part of the maps ready for distribution within three weeks after the order is placed which should make them avaU available ble some time around May 15 Intensive Campaign Additional publicity will willbe be ob oh- obtained obtained twined through the use of windshield windshield windshield wind wind- shield stickers sUckers emblems on stationery stationery stationery sta sta- and other literature and an intensive personal contact cam cam- The Utah members of the association have selected the Dinosaur Dinosaur Dinosaur Dino Dino- as their emblem for windshield windshield windshield wind wind- shield stickers and associated publicity publicity pub- pub and it was thought likely that Colorado would decide on the Grizzly bear Attending the meet from Utah were Les Mullins of Roosevelt presIdent of the Utah association Chester theater Lyman chairman of the Duchesne group A. A J. J Gerry and andRoy andRoy Roy A A. A Duchesne Sonic ten delegates were present from Colorado cities The meeting was directed by Mr Huffaker Kremmling Kremmling Krem- Krem Colorado map committee committeD chairman |