Show Women Influence Modern Auto Design Says Local Dealer The influence of the woman driver and owner on modern motor motor motor mo mo- tor car design is revealed to a marked degree in the new 1936 Ford V 8 models now on display Women play an increasingly important part in the choice of the Jie family car according to Mr Pierson local 1 Ford dealer who estimates that 75 per cent of the cars sold sold are chosen through a womans woman's preference for a particular particular particular ular model The uThe average woman of past years was primarily Interested in appearance Mr Pierson declares e es She left eft questions of engineering engineering engineering engine engine- ering and mechanical equipment for or the man to decide Today however she demands a car that not only reflects ts the last word in style but is Ls quiet in operation handles easil easily in the congested traffic of the city or on the open highway and assures her of the utmost in safety Parking must be e effortless and comfort one of the he cars car's outstanding qualities Upholstery must compare favorably favorably favorably favor favor- ably with that in her home home home- the appointments must show equally good taste While the new V 8 is a big car carin carin carn in n every sense of the word its maneuverability has been increased ed d by 25 per cent This is due to the he new improved steering gear Other engineering advancements make the 1936 Ford still easier to drive rive and considerably quieter in operation The same effective mechanical brakes positive in acion action action ac- ac tion ion and instantly responsive to the he pedal pressure are continued in the new cars as ass is the Ford steel all-steel body electrically electrical- electrical ly y welded into a piece one-piece construction con- con and reinforced with steel teel Safety glass is provided for all 11 windows and windshields in All AllFord allFord Ford cars too at no extra cost The uThe beauty of the New Ford with its longer hood and new streamlined front end Is sure to prove rove popular with women This beauty is carri carried d into the interiors interiors inter- inter ors where various changes in de- de give it a smart dressed up appearance |