| Show OFF SEASONS BEST TIME TO ADVERTISE Too many advertisers are lievers They like seeing their names and their goods In print they feel that maybe It helps certainly It doesn't hurt They are arc glad to advertIse when times are good and anda a little extravagance and aDd display i seem Justified But do o they believe e that their advertIsing advertising advertising ad ad- Is an essential part of their business as ns essential as ns the machines machines machines ma ma- chines that make their product or orthe orthe orthe the salesmen who call can on customers Not a bit Advertising Is t the le first tiring thing to go overboard followed perhaps perhaps perhaps per per- haps by the last new vice president I In charge of and This I What advertising needs Is more converts to the faith who feel that their advertising Is not an emotional outburst but part ot their longtime I plans to grow through better selling of hett better r goods not goods not a n thing tIghtly lightly to be discarded or Interrupted But If It advertising needs more converts converts con con- verts perhaps It needs also more evangelists to preach the true faith Said an able manufacturer The hardest thing to do with an advertising manager Is to keep him from spending all his money when times Umes are good and make him save It for bad times Umes when Its It's re really needed Times are bad but already they show signs of becoming better When they are really reany good can advertIsing advertising advertising ad ad- men direct some of their great rent abilities to making true Believers believers Be be- lievers Hevers of f those In the pews who are enjo enjoying the the m music and displaying their new clothes clothes Nallon's Nations Nation's Busi Busl ness |
