Show controlled newspapers tho the atchison Atch lson that no ad ver vertiner tiser has ever tried to control its ita editorial policy tho the remark being occa calonod by the charge often made nowadays that the big advert isom direct direce the editorial policy of newspapers the experience ortho of tho globe la Is the experience of most newspapers the tha merchant who does doea a great deal of advertising ver la more interested in the circulation cu department of a newspaper than la in tho the editorial department it if a dally daily paper goes to the homes of the people and to la read by them ho he Is sails fled ed and it may chase after any theory or fad tor for all he cares ile ho has troubles of his own and he trying to shoulder those of the editorial brethren there are newspapers papera controlled by people outside ot of the editorial rooms and a good many of them moros the tha pity but tho the people exercising that control are not the business men who pay their money tor advertising space apace the tha newspapers which are established tor for political purposes are often controlled by chronic whose first concern la Is their own interests there are newspapers controlled by great corporations and tho the voice of such newspapers Is always raised la in protest against any genuine reform the average western newspaper ally Is controlled by its owner and ho he Is supposed to be in duty bound to make all sorts of sacrifices at all sorts of times there are people who consider it hla his duty to insult his advertisers just to show that he be to Is freo free and independent it he ha shows a decent respect for his patrons who pay hlin their money and make it possible tor for him to carry on the business ho he la subal dozed or controlled tho the newspaper paper owner Is a a business man like the dry goods man or the grocer the merchants are expected to have con co naldera sidera tion for their customers arid they gire not supposed to be subsidized by the man who spends five dollars with thorn them but the publisher la Is expected to demonstrate life his courage by showing that ho he la in ungrateful tor for tho patronage ot of his friends itis it la a funny combination when you think it over Em Rv fioria gazette Qa setie |