Show ALL OH ON A STRING STRUM dagic lasso enables children to realize Ees alize cherished dreams features philadelphia the american youngsters yen to be 41 a real cowboy never wanes and two war veterans taking a leaf from their own childhood experiences have made capital of it their unique business enterprise spawned spanned by wartime dreams has harnessed the childhood ambition of being able to do real cowboy rope spinning tricks which from time im memorial have intrigued youngsters at the movies circuses fairs and rodeos their success formula was the development of a magic lasso which anyone can quickly learn to spin yet which is safe in the hands of children merely a piece of hand finished sisal rope it is fitted with a tiny imbedded swivel to permit free spinning of the loop the swivel also serves as a pro link should kiddies decide to do some fancy steer roping on play mates children of course represent the bulk of potential customers but even hollywood studios have found the new gadget et ef using it as a standard prop in movie making broad way shows where rope tricks must be more skillfully per formed find the magic lasso an efficient aid partners in the unique business are david knox and horace reese both of philadelphia childhood friends both served in the armed forces knox in the army and keese reese in the navy whenever per bonal plans for the postwar period were being discussed the two old friends agreed that their major ob ejective was to be in business for themselves upon their d from the services the two tooled their re sources to found the business de voted to manufacture of the novel lasso starting on a small scale without benefit of a veteran veterans s loan the two have seen their business grow to an organization employing as many as 14 people with an an nual production approaching the half million mark lately a second rope development has been introduced by the knox keese reese combination a unique jump ing rope that is adjustable so one or five can skip to their heart hearts s con tent without ruining the family clothesline K MAGIC FOR CHILDREN david knox spins the magic lasso I 1 a new rope invention which enables children to realize their dreams of becoming real cowboys |