Show Utah Utah On Low End Of Tourist Dollar Dollar- Civic Civi Leader Claims The Tourist and Publicity Council of the State of Ut Utah has urgently warned that Utah Uta is at the low Jaw end of the receiving ing line when it comes to the tourist dollar and it will wUl take everyone working together to change this condition Thomas W. W Jensen executive secretary of the Associated Civic Chic clubs dubs of Southern and Eastern Utah said this week in Salt Lake City It is not Just the amount of mo money ey spent to promote the state I which will bring brink visitors back season alter after season for no fund money money no no matter how large can overcome the effects of ignorance or an absence absence absence ab ab- ab- ab sence of hospitality he warned When a tourist travels his chief concerns are for food comfort comfort com com- fort freedom from fear and d danger danger dan dan- n. n ger and a a desrie to be made wel wel- come ome Too T o often the fhe he traveler Is not inspired to stop over in Utah because these elements do donot not meet the standards to which h he is accustomed Visitors are discouraged from visiting scenic are areas b because ause they are uncertain that sufficient food and shelter wil wit ble available and I hope that the the day soon comes when it Is found feasible to fly wholesome fresh foods into these areas and keep them well supplied Mr J Jensen continued It is the Individual who returns seasonally same spot year after year to vacation that 1 will wUl build the reputation of a state and it is y that some basis for tor confidence with respect to good food and clean lodgings be established I Above all all the tourist must be made to feel at home All AU of the people of Utah must be motivated to put their best foot toot forward to Improve the common condition of hos hos- I |