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Show o W. E. FIFE CO. ROLE IN BUILDING SUCCESSFUL MEN IS TRULY A VITAL ONE Everyone recognizes the lift given the spirits of the matron or the miss by good furs or by a new and smart hat. Man's spirits respond in similar manner to good apparel. Of course clothes do not actually make the man in all regards, but they certainly play a vital role in creating the self-respect and confidence that go far toward business and social success, if the wearer has the assurance of quality and appearance appear-ance that is afforded by apoarel from such a recognized leader in men's clothing and furnishings as the W. E. Fife Co. at 152 So. Main, Salt Lake City's foremost center for the best in men's attire. at-tire. Appropriately garbed from the marvelous stocks of the W. E. Fife Co., a man goes forth with the knowledge that he commands the respect and the admiration of others, and with the confidence confid-ence that enables him to top hurdles and carry on to great heights. For surely the man outfitted by the W. E. Fife Co. is well aware that his garb is the best whether it be the famous Hickey-Freeman Hickey-Freeman Customized Clothes (and that word Customized belongs be-longs solely to Hickey-Freeman), or whether it be Disney Hats, or Hathaway Shirts or any of the foremost brands and makes of men's clothing and furnishings of distinguished quality that give true distinction to the appearance ap-pearance of the wearer. Yes, under un-der the able administration of Mr. W. E. Fife, president and general manager of the store bearing his name, the W. E. Fife Co. plays a vital role in the lives of many of our most successful men. |