Show What is is' Value Of T Tourism This I is an often-asked often question ques ques- question tion when discussing the advantages advantages advantages ad ad- vantages or drawbacks to constructing constructing con con- facilities for the traveling traveling traveling tra tra- public Many people do not seriously consider the economic benefits benefits bene bene- fits from tourism even though it is one of the major industries industries indus indus- tries in the United States However since tourism cannot be be- measured in exact dollars and cents as Industrial payrolls payrolls pay pay- rolls can it is difficult to say Just what economic advantages would result frt from m an expanded expand expand- ed tourist industry A generally-accepted generally measuring meas guide used across the nation na ton tion is that each tourist spends per day In other words word a family of ot four would spend Inthe in inthe n the neighborhood of 30 while on tour Using this guide and applyIng apply apply- lag Ing ng it to Arches national monument monument ment last year economic benefit bene hene fit to this area accruing from Arches travel 90 thousand in 1961 would be better than half a million dollars This as assuming as awning suming that Arches Arch visitors remained remained re re- re in the area for only one on day extra in a If travelers can be In induced to ostay o ostay stay an extra ay in a communIty community Ity ty then obviously the th econ econ- economic economic advantage increases And the Moab Chamber of ot Commerce Commerce Com Com- me merce con conservatively estimates that it did Just Juat that with over 1000 people last year through their heir free slide show Thin ThU was around third one of ot the people entertained at the show durIng during dur dun ing hid the summer At a say any y rate tourism is 14 big business Neighboring c states tate to Utah count it as u number one We are all aU familiar with bustling bust bust- ling hag communities com su aunt au h as Flagstaff Flag Flag- taft staff Arizona Arbona which whIM owe their entire existence to the travelIng travel- travel lag Ing ng public An economic survey made on by the University of Utah shows that an estimated ed 5 55 millie per year would come to Utah through this development de de- Even at present Utah's tourism tourism tour tour- ism income is nearly third one of the value of all aU annual mineral mineral min min- I eral production and in a I state known for its Ita copper Iron fron uranium oil and potash this 1 is not a figure to be scoffed at atAl Al Also Alio o Utah has flea for years de de- emphasized tourism to the point where surrounding states have completely outraced us us- This ThU has hu been due in great part to toa toa toa a rural t ural leg ture tune which has bas only recently reluctantly passed a State Park I bill and which begrudgingly begrudgingly be- be grudgingly allocates a piddling two hundred thousand budget to its III Tourist outlet and Publicity Council and then exp expects it to todo todo todo do a monumental Job of ot promoting promoting pro pro- travel in Utah |