Show Merchandising Farm Products A short time ago the American Meat Institute announced that the packing industry which it represents would advertise and merchandise beef items extensively during the spring cattle run Then it had something interesting to say about the meat situation In this country Dee Beef eating has made notable advancement In recent years and now averages quarter one of a pound a day for tor our school-age school and adult population Last year our total meat consumption rate preached Breached pounds pounds the the highest figure in 47 years years with with beef beet accounting for a fraction more ithan than half of that Even so we are not world leaders in this field Uruguay Argentina Argentine Australia and New Zealand all have higher consumption rates rotes than ours The Institutes Institute's announcement said The best way to support continued and adequate production is to stimulate greater demand for the product of our farms and ranches We in the meat industry can do this through promotional efforts In every direction and at atthe atthe atthe the same time perform a notable service to the public by stimulating lating better nutrition That idea could profitably be applied to all the products of our farms and ranches The big need today is to get more of Out our agricultural al output into consumption and and less into storage |