Show keeps skin young Q u M w w yia iwa ux fl a mill 0 ah copl pol a ad eu ma I 1 tk wu at tb el roia ila T wrinkly w a wu bialk la da irick bud at daw to PROPERTY WARNING 0 a letter came to my desk that JL deeply impressed me it was written by a woman the mother in a typical american family her little home had been saved from foreclosure by a coat of new paint for which a part of their meager savings had been paid those few gallons of fresh paint had so revived the appearance and enhanced the value of the property that the mortgagee had consented to renew the loan and the little home was saved I 1 could not help thinking of the thousands of homes and buildings that are shabby and unattractive today due to several years of neglected painting of the millions of home owners who because of reduced incomes and enforced economy have been obliged to sacrifice painting for taxes interest assessments to say nothing of food clothing heat and other essentials of comfort and health you have seen these paint starved houses and buildings as have I 1 they are everywhere about you perhaps your home is included do you understand what they signify do you realize what will happen to wood or metal that is literally naked of paint if these bouses and buildings face the attack of another season of rain snow ice and frost never in the history of our country has the situation been paralleled property owners face an added burden of expense amounting to millions of dollars for repairs and replacements next spring and the crisis in my opinion will be reached this coming winter when paint of four five and even six years exposure to the weather will be unable to resist the elements when badly weathered wood and metal will be easy prey for rot rust and decay today the big question facing thousands of property owners is plain it is paint or pay ff either you must invest a little this fall in new paint or you must take the risk of paying many times the cost of paint to repair the damage done by rot rust and decay this winter even at the sacrifice of other things have your house or buildings completely repainted now no investment you can make will pay better dividends and nothing you can buy will make you and your family feel so uplifted and cheerful if you cannot arrange to do a complete repainting job now at least give the badly weathered places a coat or two of protecting paint look especially to the window sills thresholds outdoor porches and steps the joints of porch failings railings rai lings and halings palings pa lings the bases of pillars the edges of eaves the roof the gutters and down spouts these are the vital spots where water lodges where ice and frost settle where rot and rust attack first A few dollars worth of good paint applied now will protect these vital spots will tide you over this crucial winter and it will probably save you a much greater expense for repairs and replacements next spring and summer under existing conditions you may be tempted to buy a cheap paint because of its low price I 1 hope you will not make this costly mistake even on sound lumber inferior paint is a poor bargain but on weathered wood which is very porous such paint is worse than useless it gives you a false feeling of security and leaves you without protection prices of well known established brands of paint are now the lowest in fifteen years enough good dependable paint can be purchased for a few dollars to protect all the badly weathered surfaces on your building again I 1 repeat do a complete job this fall if you can but at least do the vital exposed places before it is foo late TUB SHERWIN WILLIAMS CO this message fo the property owners of america is sponsored by the allowing paint manufacturers and their dealers PAINT COLOR CO ACME WHITE LEAD AND COLOR WORKS LINCOLN DETROIT WHITE LEAD WORKS THE LOWE BROTHERS CO CO JOHN LUCAS CO INC THE MARTIN SENOUR CO peninsular PAINT VARNISH CO THE SHERWIN WILLIAMS CO |