Show TRUTH IN advertising edwin S friendly business manager of the new york sun says truth in advertising and accuracy of statement accounts in a large measure for the tremendous growth in the past decade in both newspaper and magazine advertising people respond to advertising because they believe in it and accept as truth the advertisers statement and responsible advertisers know that misrepresentation is the quickest and surest road to failure and bankruptcy if any worthwhile business is to continue it must prosper and if it does so no sane advertiser will knowingly jeopardize his trade and reputation with a mendacious description and by a misleading statement truth in advertising pays because truth is one of the most vindicating forces in the world truth is its own defense and it is readily accepted when believed isome of the worlds foremost thinkers have pondered deeply over truth but no one need to be a learned philosopher to detect falsehood in advertising most newspapers and magazines guard their columns with utmost care knowing that misrepresentation harms them quite as much as the recreant advertiser truth in advertising has done more to proclaim its virtues and advantages than possibly any other factor and there is more truth today in advertising than there has been since the first newspaper advertising appeared in london some years ago |