Show I II II t s I c S o r I 2 rd a CC i c t i I r I J I The TheA Cost of Upkeep I A fA run down business is like a dilapidated house I the cost of putting either one back on its feet is often greater than it would be to start all over again To let the telephone run down do in quality of service or in mechanical equipment would mean far more than a loss to the telephone com company pan v it would mean meanS meana S a loss in business to every user ser of the telephone J It t has always been lieen the policy of the Bell Telephone Company to keep its property in such repair that its subscribers receive the greal greatest st possible benefit But to keep things ship shape requires money more money today than ever before Materials cost more and wages have increased in an attempt to keep pace with the increased cost of living The Bell Telephone Company is working hard to tomake make ends meet to keep its proper property ty in proper operating operating operating oper oper- condition condition and and to pay wages which will ill secure the most intelligent anc and ray loyal service for the teleS telephone telephone tele tele- phone T TS S user I S YOUR loyalty to th the te telephone ph n will viI make make- keit it easier asier c 4 for us to serve you to The Mountain States Telephone and Telegraph i I Company I Ii i l I I Il t |