| Show I J J d- d yr Th if N j e. e 1 l H 1 ii i i. i IJ 81 o i i I j A I d rr r T o I r r r I This is the most important event in the shoe annals of Salt Lake Lade When prices price started skyward we realized realised zed what the situation would mould be and placed heavy con con- I tracts Today there are in in our store stor I or under contract enormous stocks of shoes shoe which were purchased either at old prices or a slight advance ance over old ol prices To T o replace these shoes today we would have to pay an a actual advance e of 3 to 50 end and o and in the case of black andall and colored kid raw materials have more than t doubled all all of which wh ch is due to a positive scarcity of leather Factories are even refusing business because of it The situation instead of getting better is growing worse SPECIAL FOR WOMEN AND GROWING GROWING GROWING GROW GROW- ING GIRLS Values GIRLS Values 0 2 0 and the Pair Do Do you truly want to economize both for yourself yourself your your- self and the girls of your yourl family Are YOU willing to io buy grade high grade conservative shoes that are worth woth at old prices prices' to the pair AND GOODNESS ONLY KNOWS VS WHAT T THEIR REPLACEMENT VALUE WILL VILL BE Often we have people come in to us and say What can people do who really re lly want to economize and we say to you and everyone who ho really wants jo to o that you will never have another opportunity of buying good shoes shoes' at prices like these They are dandy dandl f for r a school chool girl gil or a a lad lady who 0 likes a conservative conserva conserva- five tive e style Every size in medium to wide widths is represented and and other styles of excellent quality in in gunmetal calf button shoes in in low ow or high heel sorts tan calf button shoes of material which today enters into shoes in the extreme style models j patent lutent leather with cloth or dull tops then there is quite a showing of sample lines an and brok broken n lots o of medium and small sizes suitable for women and girls with small feet But distinctly remember that that the b bulk lk of this offer is in good staple conservative styles in all sizes and that the valuation is placed on old and not new prices prices es ONE OF THE MOST REMARKABLE 2 VALUES IN OUR SALE SALE We We could sit 8 5 down as a lot of merchants throughout the the- country are doing figure out the advance and what it will vill cost to replace these thes shoes add dd it to the cost cost and sell a limited number of pairs pairs pairs- pairs BUT BUT UT THAT IS NOT OUR POLICY We Ve fully believe in the principle that a nimble sixpence is s better than an idle shilling getters Ve We are volume getters and that means ls now as it always has better sh shoes es for less money Here is a special that should faire fairly y set the town a tingle a-tingle f Ingle with excitement It includes every discontinued line in our s store tore among which are such famous makes as D. D Armstrong Wichert Gardiner Krippendorf Dittman not a pair worth less at old valuation than many 4 5 and 6 sorts To one who is conservative and can w wear ear anything fro from In the narroW narrow up to the medium wide widths it will pay y you to buy several pairs as YOU WILL VILL NEVER DUPLICATE THIS OFFER AGAIN Now the styles in the thc main in this special arc are not extreme and will win r riot not of appeal to one who follows fads and fancies They are good staple every day lines for Jor conservative people To anyone with a family or the time lady who has a conservative personal taste this special means just use about getting double value for the money Ve We also include in this offer quite a showing of the time most 85 specials in in very nifty sorts that at toda today's y s 's n market mr t et values could not be purchased purchased purchased pur pur- chased to sell sell for less than 4 q 1 and they also include the most wonderful showing shoeing of r and 4 low heel shoes for growing girls and women lomen in English models also conservative calfskin button or lace medium heel models This special will include several thousand pairs of shoes and must be seen to be appreciated SPORT SHOES Including w. w uin Our OUI Famous Johnny Girl Jaunty nty Over Girl Pairs Included in the Offer 1 1 j t Save SaYe from 20 29 to o 33 3 1 per cent on old prices In man many instances the ip price ice advances of tan an shoes and black shoes with novelty tops have made the wholesale ale cost pretty close to o our lr former retail prices so you may judge for yourself of the excellence of this tIns value This class of shoes shots is now in wonderful won- won l demand for young girls from 1 It 1 years up to their teens and for women who who like sensible footwear with style The These se models represent certain refine- refine certain distinctive characteristics that can only be found in m this shop which specializes in this thi's kind of footwear Every pair of this class of footwear footwear footwear foot foot- wear in ill the store will be reduced to make the sale sate more interesting Replacement Replacement Replace- Replace ment value will po positively be higher than present selling price rice but we have lar large e additional contracts to take care of us for future selling so buy n now w wand land and save S 2 C We Ve offer a most exceptional show showing ng g of our famous Ve 5 a g Johnny Girl English model lace bce shoe sturdy sorts for every-day every service made of excellent dull calf with nice soft mat top or oj fast fas f black cr a v cloth top others ra suitable for school or dressy wear hear in in patent vamp 1 with ih cloth or dull top op I Th These se e are i re regular values and 1 1 would be he a very y low price to est estimate their replacement value S 8 the pair we offer our famous Jaunty Girl sport shoes e Th These se arc are made in the inch 8 high-cut high models so much in f demand makin making ideal stormy weather boots Come in black mack calfskin alf kin with dull top and white rubber sole and heel also extra good od wearing oak sole in styles that are in m demand today For the time girl who y wants a sturdy tan shoe for h hard rd ever every day da y service v we y e are selling aline a line of Witch Elk the best wearing shoes ever made a standing 6 quality at 6 Our famous famous- Jaunty Girl 6 models A wonderful variety variety va- va p. p of Lawrences Lawrence's dark tan calf the new mahogany shade that has set style centers agog A wonderful rt f loving of Krippendorf Dittmann 6 black calf shoes Then inen to tomake make matters matters mat- mat nM n more rC interesting 1 the newest novelty t black calf vamp with olive gray nd uck top P All in all you will win find the smartest styles the greatest values the most wonderful e assortments and they are in the inch 8 m hi top high S h to P od dels so much in demands demand r 1 r e Today the merchant who does not own his own stocks o or r has not contracted f for or shoes must pay the price This as is not war scare re stock i it t is facts We have the stocks an and rout could take advantage o of f the he situation n if f disposed o to But ut that is is' snot s' s not in line with our ou r policy We enjoy o the confidence of the people of Salt Lake City and intermountain country an and now at a a critical time w wis when hen the high cost o of living liv liv- living living ing is serious WE E KNOW INOW THAT 0 OUR STAND WILL ILL BE APPRECIATED that our policy of striving striving striving ing for vo volume ume of business through better service ervice an and lessened prices races will more e firmly mt Tench us in inthe inthe inthe the hearts of the people WE E HAVE BEEN TRIED IN INTHE THE HE BALANCE BALAN AND N NOT FOUND W WANT WANT- ANT ANT- J If ING G. G Our stocks o of the newest merchandise will appeal with equal force foree to the style enthusiast an anto and to the economist s. s or of limited me means ns Withal this Un er Underselling S Shoe oe Sale is s a wonderful opportunity f for or the a savings are almost incredible SPECIAL FOR WOMEN AND GROWING GROWING GROWING GROW GROW- ING GIRLS THAT CANNOT BE DUPLICATED DUP- DUP 3 8 5 g SHORT OF 5 AND 6 THE w m r 1 t PAIR based on the old valuation We Ve expect to make the business hit of our career in this sale It is run rUIl as a future trade builder and we consider this one of the real features of the sale sate We vVe 0 own and have under contract more shoes than many of our com corn competitors competitors combined were it not for that fact we wt could not make this wonderful offer This is a special that will appeal to the style lover and milady con con- We Ve direct particular attention to the exceptional showing of black kid inch 8 boots with dainty y Louis XV heels the very newest styles and the te m most st exceptional values The manufacturer of this shoe has recently advised us that he lie cannot take any further business on these shoes because of a shortage of material and he estimates FROM TH THE E PRESENT STATE OF THE MARKET THAT THAI THEIR WHOLESALE COST WILL VILL BE DOUBLE when he is in a position to lo accept business r WOMEN'S BLACK KID CAVALIER MODEL INCH 8 BOOTS THE BEST 4 e STYLES OF pF THE SEASON Some of II the boys in the store thought we e were going in the wholesale business when hen we comm commenced to receive this p particular lot of goods We Ve bought them as an exceptional value at So 6 and in the light of today's market we can say sa y they he ca cannot not be replaced to sell for less than 8 At this time the manufacturer owing to lo a shortage of material would not take business but simply estimate the lowest yest lo price that he could sell them for and who would further say that most likely the price will be higher Few words to the wise should be You will find a glorious assortment in black kid boots of velvety text texture texture tex tex- t ture re in a bewildering display of styles in ev every ry width width from AAA to E in every size sIze from the smallest to the largest It is a special that makes its appeal to to every woman who wants style and these will be just as good a style this spring and a year from now as they are today So buy huy an extra pair for you can come pretty close to buying two pairs today for what one will cost when we are obliged to go out and replace them SPECiALS FOR BOYS These are good gOOt solid serviceable shoes and could not be replaced to sell within 35 to 50 r cents a a. pair of our regular prices In fact the manufacturer of this particular line of shoes called his salesmen in early in the season b be bc because cause he was sold out This gives you a fair idea of what big buyers through through- throughout out the country think of the quality and value of this line ONE LOT small boys' boys Casco calf shoes all solid sizes 9 to 13 1301 values at larger boys' boys sizes 1 1 to 5 50 LOT NO 2 an ail extra good quality lace or button model school shoe small boys' boys sizes value 25 0 now no large boys hoys' sizes value now 23 5 A Al M FOR WORK OR WINTER WEATHER WEAR Including iJ Il ing r sole work lork 4 shoes and a line of medium hightop high hightop top shoes It is a dandys dandy special for th the man who is s out but and about in all kinds of weather and you could not duplicate them in the open market today 1 t to of what we paid for them SPECIAL FOR WOMEN WHO DEMAND DEMAND DEMAND DE DE- 4 MAND STYLE STYLE REPLACEMENT REPLACEMENT V VALUE VALUE VAL VAL- 5 5 UE WOULD BE 7 OR 8 THE PAIR We present in t this lis special t the e greatest novelty shoe buying opportunity of the season Many months ago when we designed and selected this particular line of shoes for fall and winter selling we were t told ld by bythe the the manufacturer that there would be a positive shortage of all kinds kind of colored leathers and i J that after he lie had this seasons season's run with the tile stock on hand he did not know where to go to replace them All AIl grades of le leather were advancing g and we 4 I knew that conditions conditions were ere as indica indicated ed that there would be a tremendous I shortage and we anticipated accordingly Our foresight enables you to buy at a wonderful assortment of f high-grade high authentic styles 1 at at least one third one l less ss than the prevailing I prices of shoes of our bur grades rs s k ENABLES YOU TO SAVE SAFE MONEY NOW NO NOON ON AN EXTREMELY HIGH MARKET and g gives Ives you the foremost styles r ap approved ro cd by eV every y f fash- fash h rion r- r ion authority a at reasonable prices These same styles S will demand l higher high e r t prices later on but in line with our policy of big volume business we give Kive you the benefit of the savings Descriptions could not convey the be beauty uty of of- T these styles The bewitching Tuxedo lace models in which you will find d rY combinations of ivory and black field mouse and black gray and black blac all i field mouse and a simply superb showing of nifty black all-black kid styles either cither in plain or fanciful models Complete range of sizes Th The widths run run ftP fromA from t l A to E E. E r SPECIAL FOR WOMEN WOMEN 8 OR 9 WOULD NOT REPLACE S 6 4 5 THEM TODAY posted Best experts agree that one mans man's guess is is s as good as s another's so far as foretelling the dura duration tion of the war is concerned b but t basing their idea on the light of past events evell S they figure easily another year All Au agree that the situation in regard to tu shoe prices prices' will continue to be more acute and that prices will win steadily advance and even after the war it will take a long while to straighten out the In market We Ve own and have under contract enough shoes to carry us tHrough s several veral e months of selling and regardless of the replacement value w we are out for trade building for now and the future These Thes novelty shoes that th-at we vie offer at the pair could not he be duplicated at 8 or 9 and they come comein comein comein in a wonderful variety of styles We Ve also have a most exceptional showing of black kid boots in in pl plain in or fanciful effects and to cap the climax we offer Wicked's and Gardiners Gardiner's 8 patent cloth vamp full Louis heel lace and button models All in all aB this special furnishes a most remarkable showing for the one who ho desires the most beautiful conceptions or conservative sorts Under This Head Read VI We Include Shoes for for Boys and Girls of All Ail Ages THE PROBLEM SOLVED OF SHOEING THE CHILDREN IN WELL WELL- MADE GOOD-FITTING GOOD SHOES AT FAIR P PRICES ICES The county records records- prove that we pay more taxes on shoes than thaI any retail firm in this city In hf fact our stock in and under contract is equal to several ordinary stocks We knew m many ny months ago that the allies were using lots of calf and side leathers such as are arc suitable for the manufacture of childrens children's s shoes we knew that advances were bound to o come and they have We Ve have gone the limit and limit limit limit- and nd quote here what is undoubtedly the the most remarkable value in in children's childrens childrens children's chil chil- drens dren's shoes you have haye ever bought Remember this is our famous Double Wear shoe for children It is absolutely guaranteed for service We have sold this make of shoe ho for over 16 years ears with the best of results Shoddy shoes are dear at any price Many of the all aU solid lines that were formerly sold at at- popular prices are now now- out ut of sight in price We o o iii and have under contract ov over r pairs of our omir famous Double Wear shoes for children at all ages in patent and dull duB calf The 5 to 8 we price at today's market value would be j size 8 85 8 to 11 at S 1 5 today's mark market t val value would be 11 l to 2 at today's mar market markett et value would be Big girl sizes in button or lace models including many of our famous specials and a lot of out close-out lines but every size size in in a good range of widths is |
