Show V AD ADVERTISING f Nay ONCE I I That advertising pays only the dealer who is is s t to sell poor goods at inflated prices is s an exploded exploded ex exploded ex- ex theory One of the b best st known methods of or creating business suicide Is to attempt to use advertising as a means of unloading a lemon on the public Any man who has bum burn goods to sell at t Inflated prices will find It safer to keep it quiet If It h he should advertise a deal like that a few of ot the people reached would recognize it as a frost trost To be sure the ilie majority would not know the difference and he might Increase In increase crease his sales Yet ev every ry time he advertises h he Is Increasing the number number num num- ber berof of those few who know He is Simply bull building ding up dissatisfaction n nIn nin In addition to discrediting himself in iii his own trade In a nutshell then the only man who can afford to advertise to-advertise ad today is he who has hasgood good merchandise fors for s sale l at fair prices Cop Copyright right 1925 Ass Associated i ted S Editors Inc c |