Show THIS INDUSTRY REGAINS Washing M Machine chine Business Back on 1919 Lev Level l CHICAGO Nov 3 After 3 After tel telling how the washing machine industry of this country took terrific losses last year and by doing so was one of the first to recover from the business slump E. E B. B Seitz Seltz of Chicago secretary secretary secretary secre secre- tary of the American Washing Machine Machine Machine Ma Ma- chine Manufacturers' Manufacturers association de declared declared de- de dared before the National Association of Corrugated and Fiber Manufacturers ers that the industry was now doing a 1919 business and was more than sat sat- Mr Seitz Seltz stated B Beginning twelve twelvemonths twelvemonths twelvemonths months ag ago age the business of our In Industry Industry industry in- in slumped along with the rest of the country's business While we were the last of the industries to feel the j depre depression sion we wo are arc among the first to recover The explanation x a atlon Is quite sim sim- pie Nineteen twenty was an abnormal abnormal abnormal abnor abnor- mal year and a comparison with the figures of that years year's business would be discouraging but we are arc now doing doing- a 1919 1019 business and during that year ear we wo were more than satisfied so wh why not be now Our methods of Qt restoring business has been threefold I First our companies companies com com- panics took their losses terrific losses too In most cases cases th the depreciation be beIng being be- be ing greater than the total appreciation of ot the war times which enabled them to quote rock bottom prewar values Second dealers have been educated to the necessity of heroic sales efforts for a buyers buyer's market as contrasted to the velvet of ot a sellers seller's market Third the public has been taken talen Into confidence and has been frankly told through the medium of newspaper newspaper newspaper news news- paper advertising of the losses taken and the story of an Industry th that t returned re ze- ze turned to a prewar basis and was vas as starting all over again A consumers consumer's boycott is a serious thing especially when it lasts a year but as far as our Industry is concerned concerned It is at an end No one factor has contributed more to its demise than the newspaper advertising that carried car car- ried ned the story of ot our wiping out the profits gained by the rising market of the war period |