Salt Lake Telegram | 1921-05-28 | Page 12 | Rural Savings Lured by Fakes

RURAL SAVINGS LURED BY FAKES By DT HOUSTON THOMPSON Chairman Federal Trac Trade e w. w The average customer cannot be expected ex cx- to know the intricacies of modera modern modern mod mod- ern era marketing through which the es arles of life must pass before they reach him How can he judge of the cost of profit on the food he consumes the cloth clothing ng he wears and the fuel he needs needs' S I GIn In fact no one of the many people through whose hands the commodities must pass from producer to consumer can judge of all the items of cost entailed in tn production and j dis-j tm Only a disinterested cost cost- 1 finding agency of the federal govern i ment meet such as the federal trade commission com corn mission can do this Yet iet this is Is in information ln- ln 1 f is formation entitled to since I which it everyone concerns concerned commodities r dl j t ties tes es necessary to everyone one Knowledge is the paramount requisite j Take for instance that vital necessity sit sity coal Neither the miner nor the operator nor noi retail and andi least of all the consumer n can as an i lg af faE Individual ascertain ta the total ia expense expenses expenses' p s losses loses gains and arid net profits on a ton tonof tonof of f coal from the mouth of the mine mineto to the bin ot of the householder 1 Ignorance breeds dissatisfaction j Each Lach feels that someone else Is ta tiki 1 ing leg unfair advantage and without a complete and accurate history of the tIE commodity it is impossible to discover just where the trouble lies if trouble troublE- there is Class prejudice is the direct result of such ignorance since without th the action facts and figures neither producer producer pro pro- ducer lucero miner distributor dealer nor ultimate consumer can appreciate th the theother's ot others other's position o thi j Saving rn rno and investment vestment are commended commend commend- ed to all aU who can earn a living and save sae a small proportion against a rainy day Yet investigation has es established esl that a large amount of the savings of rural communities throughout throughout through out the United States are invested In enterprises and wIld wIld-ea wild CSt schemes which lure the uninformed in investor vestor by promise of large largo and qu quick c. c returns Jj An alarming consequence of this sit situation nation prows grows out of Its tendency t retard the to the mo move moc ment 1 3 i m