| Show t r t S i I S Profits Essential 1 I t HILE HILE no one except a profiteer loves love a aS S J j profiteer it must be conceded that a fair fairI I pI fi fit is absolutely essential to the existence off of f t f r ny form of business Th Tl e fa farmer must sell ari p ducts at a a profit profit- th the manufacturer or hOle must realize a profit and the retailer l st get receipts greater than his expenditures 0 otherwise the farmer would grow only a sufficient I i cp ji amount for his o own on n needs and the manufacturer manu manu- i wholesaler and retailer would close their H t I and stores and go out of business q S Ever since the beginning of the II nAera ra charges have been made that retail mern mer- mer n I have ave be been n profiteering at the expense of ofT T Z buying public these i Probably charges have J well f founded in some it instances stances b but t it it is ise f t j 1 J e e. to say that such cases are are exceptions to torather I i ule Ie rather than oth otherwise t 1 I j Quite i recently there was a popular outcry in m I 1 capital pital city of Wisconsin against the prices price 1 c i ged b by retail dealers in various lines of busin busi- busi n The situation was investigated by experts c with the Wisconsin university j ag agri- agri iY i- i Y cuI itral iral ral experiment station who found the fol fol- 1 ng g average for seventeen inquiries showing I of a purchasers purchaser's dollar i i purchase of stocks of g goods o s cents I h lJ r r inside store 53 cents rent of building c i i cents merchandising supplies 6 bad bad acts acC acS ac- ac S C ts 06 delivery casts 23 other op operating rating ii tenses leaving a balance of cents a a h he retailers retailer's profit Certainly G it would appear that a profit of oft t e Sn than an 2 23 z cents on each eath dollar taken in is isI n l t all excessive as a reward for fot a merchants merchant's od ti service to the thc public especially when the theof I Iia d o of business life in in general are taken into f c n q a lOn and the chances are that the c conf con con- n- n f i. i i d l und nd to exist in the capital of Wisconsin l 1 r f spond with those i in the average city of of the If to J gf d A cou rrY S S S i if f |