Salt Lake Telegram | 1929-04-19 | Page 4 | Publicity Stunts Along Riviera Reveal Many New Tricks of Trade

Publicity Stunts Along Riviera I Reveal Many New Tricks of Trade I CA CANNES ES France Prance April 19 AP Aspiring young oung publicity agents should come come to the the- Riviera to learn new tricks in the tha trade frade Th There re are society women here who could give Broadways Broadway's best better than an even every break and then beat them at their own game Even the tho casino and theatre directors di directors directors di- di rectors who are riot not usually shunning shun shun- ning publicity of 01 any sort are beginning beginning beginning be- be ginning to be worried since it has been learn learned I that a young YOU 01 X American Ameri Ameri- can woman had arranged to walk across the stage stas-e of the tha Cannes Carines Casino Casino Ca Ca- sino theatre at an important per per- Her Iler excuse backed up by y the y who was to have received 1500 would have hav been that she had lost her way However she was wa in ln bed bell with Influenza the night pf pi the expected coup I A titled Englishwoman was more lucky She sat a at the maximum H baccarat table ann announced unc d that her money money had hadnot not not arrived as yet and threw a handful of diamonds diamonds dia- dia monds on th the table the Thais S H the the bank she said sald- she An American who vho had already y Vi lost heavily announced that Sri he h r had d no intention n of ot playing Klondike a game me even though it h had d recently snowed An English friends a advanced her on the gems announced that as her bank The American played her and lost When her maid brought her money moneybag moneybag moneybag bag she placed a million francs on the table and smiled Why not She had netted a good profit proUt and nd put over her carefully pla planned ned publicity publicity pub pub- stunt A young youns countess sometimes s walks along the crowded smoking a beautifully color Colored d meerschaum haum pipe Though a whiff of ot the smoke smells something like Uko burning hay the countess ets herself herself herself her her- self regular ne newspaper r t ns At other Riviera c centres s publicity stunts are slightly more difficult and considerably moro expensive One woman drives a tandem of white horses wherever she goes Scores of them have their the automobiles automo biles bUes bedecked with uniformed servants in the the romantic English fashion One OnA w woman woman man at Nice Nico gives an anAr Arabian Ar blan Nigh supper once a month Twenty guests are are invited and each one must bring the first needy person m met on n the street