Show y I Co- Co ET- ET ST STARTS ARTS MONDAY MONDA Y JULY JUL Y I I r On Positively Account No of the Exchanges Drastic c No Reductions Approvals We Ye Every Eve Will Positively Sale Final ely Not No S Smart mart ar I f G. G Garments a H Half a If P Price rIce a ari and d L Less ess uJ j. Change Sale Merchandise 1 THE SHOP DISTINCTIVE r ri I r o i 1 t r r rr r l t tj j r i r I t I O i f i Q i j 1 k 1 l uh 9 en 7 G S. S v 1 t I iz i I Il It 1 f I j 0 f U I il i I f. f I J J I j I f c t 1 t. t 4 j. j i I L N d J l f- f tj- tj y I 1 rj Y r- j t I ii i w r 1 t. t r j. j S-a S O i f t 4 r 1 A Helen Cox C Company Announces SUMMER Coats and Wraps Ensembles and Tailored Suits Afternoon Dresses Sport r and Street Dresses Millinery and Sweaters Novelty Beads and Neckwear f J. J if HALF P RICE and I r. r c Carefully dress dressed d women are waiting for this great sale Nothing like it in in town Positively at HALF PRICE AND LESS A bona fi fide e sale of smart garments This summer the sale e is is bigger than ever Wonderful Coats and Wraps at a song Beautiful dresses for all occasions occasions Garments of supreme supreme beauty beauty and and glorious in in their variegated coloring and I You will wili find I pleasure in m a leisurely appraisal of charming apparel of oJ the smartest vogue each vogue each ach C Coat t each Wrap e each ch Dress Dres and r. r every Ensemble th the e last thought hou h m in cl clever ver designing designing alls so vitally new in in con concep conception eption ep- ep tion and execution smart execution smart and clever models each of which will be a joy to wear each e hi m making king its instant app appeal alto to taste I A Aa a Good dressers come to Miss C Cox ox A city clientele and from all over i the i intermountain n t country women who dress beco bec becomingly o 1 love lov ov e t to o f rely on 1 Mi Miss s Co Cox f for the newest and most distinguished shed version of COATS an and d WRAPS D R R E S S E S what is IS s being worn in m the s style yle centers Our Entire Sto Stock k of Coa Coats Coats' ts in In Silks Jew Jewel eltone tone Kasha Kash a Miss Cox has always undersold the big stores stores and and it is IS no wonder Our Our- Entire Stock of Dresses Consisting of Afternoon when a h half price sale comes that her shop hop is is crowded with eager and to Go at- at at Dinner r Evening Dresses Street and Sport Dresses Dresses- buyers I 1 2 1 PRICE AND LESS All to C. C Go at at- at It means a wonderful saving at half price a wonderful opportunity to to buy beautiful things at a bargain price I About 50 New Samples SamPs of Fall Coats Are Included In in in 2 1 THE FORMER PRICES J This Sale at at- at r HALF PRICE reo Dresses in Tub Silks Crepe Romaines ENSEMBLES Geor Georget ettes s Flowered and Plain Printed Cre Crepes Crep es s in I Tailored Man M T. T I d SUITS in Navy N Twill T WI II Cord C or d 0 Our CI Clearance s Sale I at at- at t an- an analore alore In m avy ur a e a Cloth and Silk Ensembles Ensembles All All Our Remaining Stock k Go Tweeds and an Checked Novelties to Go o at f t 4 to at- at at 1 1500 2 1 1 PRICE AND LESS 1975 2500 and an Formerly priced from to DRESSES to Clo Close eat at MILLINERY HALF PRICE Sweaters Sweater s Novelty No elty Beads and air Neckwear T S 95 To MILLINERY MILLINERY 50 r close r Eo out atTHE at 50 HATS HATS Formerly Formerly priced to 1500 oo To SLIGHTLY I close L at SOILED I SWEATERS SWEATERS Formerly Formerly priced c to 1650 50 9 THE BALANCE ALANCE OF OUR STOCK OF MILLINERY MILLINERY j BEADS BAGS AND NOVELTIES To NOVELTIES To close i X Off 1 TO GO AT 1 OF l 2 Off out at less than 1 2 New Fall Models Not Included I 1 Y 1 |