Show T Twenty Ninth nth Anniversary of I Motion Picture Industry Y to to Be e Celebrated r g e-g Pm During i-A i August g st B By LLOYD WILLIS The motion picture in Industry will celebrate Its twenty ninth anniversary eary sary ary next month Throughout the United States picture theatres are aree joining in a demonstration known as s Greater reater Movie Season under the auspices of the Moti Motion n Picture Producers and Distributors of America Amelica Inc of which Will Viii H. H Hays Has is president nt This organization tion Uon constitutes the publics public's voice in In n film 1 production tion sifting legitimate legitimate mate praise and legitimate criticism criticism criticism cism an and gathering popular po popular lular opInion opinion ion lon to guide those who make m motion pictures What the public thinks combined combined com com- with the artistic endeavors endeavor of producers directors artists and sand pl players have effected such re remarkable remarkable re- re remarkable advances in screen n art at th that t this national demonstration is is- reaU really a mutual congratulation between be between between be- be tween the weekly theatregoers theatregoer's theatregoers thea thea- and the people en engaged engaged engaged en- en in the picture Industry To Insure the seasons season's success so far as this city Is concerned the theatre men and the managers o othe of the local film exchanges have held several meetings committees have ave been appointed and plans formulated formulated formu formu- I to make Greater Great r Movie Season Season Season Sea Sea- son in Salt Lake City a gala event and one ne to be long remembered by bythe bythe bythe the motion picture patrons Carl A. A Porter of the Victory theatre has been chosen as general manager of the local Greater Movie lvie l vie Season campaign On the board of directors are Mr Porter Livingston Lanning of the theatre Edward Diamond of the Pantages theatre C. C F. F Montgomery of th the American theatre George E. E Carpenter Carpenter Carpenter Car Car- penter of the Paramount-Empress Paramount W W. E E. Shipley of the Gem Oem and Empire Empire Em Em- pire H. H R. R Rand of the Isis W W. F. F Gordon of the First National Pictures Picture's Pictures Pic Plc- tures ture's Exchange A A. A G. G Pickett of the Famous Players Lasky Exchange Exchange Ex Ex- change and Samuel Henley of the Universal Exchange Mr Di Diamond Diamondis mond mondIs is chairman of the publicity com committee corn com mitte and Mr Montgomery gomery Is isch ch chairman irman of the finance commit commit- tee The plans plans' already adopted for cele celebration ration of the industry's anniversary anniversary anni annl- and and the the advent of better hotter pictures Include theatre decoration before attempted on a a scale never here and the preparation of pr programs programs pro pro- grams that will focus public attention attention attention atten atten- tion to the screen screen w where ere the pick of the seasons season's productions will be bo offered during the the month of August Au Au- August gust several months In advance of would the dates on which they have been presented under ordinary ordinary ordinary nary circumstances The nature of these performances will make a strong appeal to per persons oJ s. s who are not regular weekly attendants tt ants at t picture theatres and who are in inclined inclIned inclined in- in to j Judge dge unfairly pi pictures t res' res today by what they were ten years ago or ven even last year The Greater Greater Movie Season celebration celebration celebration cele cele- bration will be the picture industry's indus indus- industry's try's first coast to coast demonstration demonstration demonstration demon demon- of the amazing g history of ot films since the days when Thomas A. A Edison operated h his s little studio shack which kas was 1 talc laughingly referred re referred referred re- re to as The B ack Maria Marla Some theatres theatre throughout the United Unite States will participate in the Greater Movie 1 Season demonstration demonstration demonstration dem dem- for the ben benefit fit of 50 people who see a picture every week It Is said that is represented in investment in the thee motion picture industry and that is spent annually on film production This tr tremendous power has been put behind Greater Movie Season to to make It a mem- mem memOrable drable rable occasion throughout t the nation Indorsements have been obtained from men and women prominent ip in civic and commercial life life and from public organizations i ns representing many millions bf of people people people peo peo- all of whom have expressed their willingness to foster f ster the seasons sea seasons season's sea sea- s a- a sons son's f festivities Recalling the difference between the in Industry's pa past t and present and recognizing jt as the one one real memI me- me mI im of universal amusement the Greater Movie Season deserves universal universal universal uni uni- versal support says says says' the committee commit commit- tee In a it statement issued yester yester- day It should bring out unusual pictures and unusual l patrons patrons- those who rarely go to go-to to the the- the motion motion 1 pictures The California Federation of Women's Clubs h has s adopted a slogan slogan slogan gan Make laka the Best Pictures Pay Best The film industry is t taking kIng th them m up and hoping their slogan succeeds Previews have denoted a a vast improvement in new productions productions productions pro pro- but more than that Greater Movie Season applies alsoto also alsoto to what surrounds the screen In Inthe inthe inthe the way of music and atmosphere The theatres t Of bf f Salt Lake City which are identified with the toe campaIgn campaign campaign cam cam- to make Greater Movie Season Season Season Sea Sea- son an occasion of festivity and enjoyment nt for the public are proud to announce that the offerings for August transcend in amusement value and artistic worth any pictures pictures pictures pic pic- tures which have ever b been en seen on the screen r |